The ad:tech conference produced some very useful information. Here’s a post on Mashable about How Diggnation Makes Money from Ads:
Hosted by “Internet Superstar” co-hosts Martin Sargent and Gator, the live event was a good way to end the ad:tech conference here in San Francisco. It was the first time something like this had been done for the conference, and it was a pretty fun (and funny) way to end a conference that’s all about monetizing business from ad revenue.
Sargent and Gator’s guests included Kevin Rose, Ask Ninja, Jeff MacPherson of Tiki Bar TV and Wine Library’s Gary Vaynerchuck. Each guest got to play a clip from their show, and Ninja was there “live” via satellite to do his thing. And as entertaining as it was to get all these web-famous personalities on stage together, the topic of discussion was on advertising revenue and how it’s applied to their programs.
Rose said that Diggnation is pretty picky about its sponsors, which is evident in the product placement you’ll typically find in a given episode. Vaynerchuck, on the other hand, gave a useful speech on the monetization capacity of his core business thanks to his expansion of his product through the creation of a made-for-web program.
The key takeaway? Advertising is about the product and the content. Get that right, and you’ll be all good, when it comes to advertising. This is typically easier when you’re already a trusted source or name, and even MacPherson noted he had filmmaking experience that lent to the ability for him to better create content. But you get the point. Do what you love, and advertisers will love you.