If you are heading to Napa this year, and planning on doing some serious wine tasting, be sure to check out the new Passport Program in in the foodie-mecca of Yountville.
The new tasting room Passport Program is organized by the Yountville Chamber of Commerce, and invites wine-lovers to taste at six participating Yountville wineries for one price. The year-long “Taste Life Here” Wine Tasting Passport Program runs July 1, 2015 into the future.
Guests who purchase a $59 Passport may use it to receive one complimentary tasting at each of the six participating wineries. The participating tasting rooms include Jessup Cellars, Priest Ranch, Cornerstone Cellars, Hill Family Estate, Hope & Grace and Hestan Vineyards. Tasters who visit all six Yountville wineries will be automatically entered into a drawing for a chance to win a two-night stay at Yountville’s Napa Valley Lodge or the Napa Hilton Garden Inn. The $59 price represents a significant discount — roughly saving passport holders 55% off regular tasting room prices. If participants purchase before Aug. 1 they qualify for the Early Bird Special and receive an additional $10 off the Passport Program.
“We’re very excited about the launch of Yountville’s ‘Taste Life Here’ Wine Tasting Passport Program,” said Joel Quigley, Vice President of Marketing Communications at Jessup Cellars, one of the six participating Yountville wineries. “Powered by Cellarpass.com‘s integrated technology, visitors can access the passport system via smart phones, tablets or desktop. As a tasting gallery, the online and smartphone check-in and backend management opens up a new channel for reaching new consumers without overburdening staff like other paper-based passport programs. This is a new day in wine tasting!”
Passports will be sold online through a special URL link that is unique to each participating winery, enabling the program to track sales by each tasting room. To purchase tickets, visit www.yountville.com/passport.