The trailer was originally designed for the Neiman Marcus Fantasy Gift Guide and retails at more than $150,000. Created by iconic designer Brad Ford, the Woody was created from repurposed Bulleit barrels and features a fully stocked bar of Bulleit Bourbon, Rye and 10-Year. It’s been featured on The Today Show, CNN and more.
The Bulleit Whiskey Woody Tailgate Trailer experience varies depending on the event. For example, in Oakland they hosted the event at Peoples Barber Shop. During the popup event, Bulleit offered free haircuts and shaves to selected participants members. They also had complimentary Bulleit Bourbon cocktails as well as snacks. (All attendees must be 21+)
To track the tour, go to Instagram page @BulleitUS