Austin David, “Find Me a New Way”: MCVA Cinematography Award Winner

TasteTV and the MUSIC CALIFORNIA VIDEO AWARDS announced that Austin David, “Find Me a New Way” is the Best Eye (Cinematography) Award Winner for the MUSIC CALIFORNIA VIDEO AWARDS.

“Find Me A New Way” is three minutes of pure California party music at its best, and it’s sure to establish Austin David as a performer to watch. We’d say that it isn’t too late in the year for a song like this, but the truth is, whenever “Find Me A New Way” is playing, the sun is shining.

Why are we so confident? It’s because “Find Me A New Way” has everything that makes modern California pop a commercial and creative force: an instantly-winning melody inspired by ‘80s and ‘90s classics, an inspirational lyric that doubles as a call to the dancefloor, a winning, impassioned, rhythmically compelling vocal performance by Austin David, and production that nods to – but is not defined by – EDM. This is a track that demands visual accompaniment, and director Chad Schollmeyer has paired it with a clip that underscores its strengths and amplifies its feel-good mood. Schollmeyer, like David, is a new face in California pop; also like David, he’s got the talent that’s bound to get him noticed. Nothing raw about that talent, either – these two artists arrive fully developed and ready to thrill the pop audience.

Just like the song, the video for “Find Me A New Way” emphasizes the liberating effect of transitions. In Schollmeyer’s clip, we never know exactly where we are: on a ranch?, near the beach?, at a villa on a Caribbean island? The scene changes happen seamlessly, just as Austin David’s on-camera quick-changes – manually assisted by a trio of female dancers – seem to defy limitations of time and space. One thing is always true, though: wherever Austin David and his friends go, the sun is always shining, and a party is right around the corner. Sometimes it’s the dancers who bring the celebration – one complete with streamers and confetti blown at the camera. More often, it’s Austin David himself, whose exuberance and joy fill every frame.

The MUSIC CALIFORNIA VIDEO AWARDS show takes place in one of San Francisco’s unique music venues, Neck of the Woods, and is an amazing evening bringing together music videos, musician appearances, fans, and of course music video awards.

Tickets for the event are available on Eventbrite
https://www.eventbrite.com/e/music-california-music-awards-2017-tickets-38854277189
and on Facebook https://www.facebook.com/MusicCaliforniaVideoAwards/

The MUSIC CALIFORNIA VIDEO AWARDS are an offshoot of TasteTV’s music television series for the San Francisco Bay Area and Wine Country, “MUSIC CALIFORNIA”. Reaching over 2.5 million households on PBS-affiliate station KRCB, MUSIC CALIFORNIA brings a festival of West Coast music to California viewers. The series includes featured music videos and interviews from California-based bands, artists, and musicians. More at www.TasteTV.com/music-california

Official sponsors of the “MUSIC CALIFORNIA VIDEO AWARDS” include: Clubcard Printing and more.