CHEFS IN JEANS: Adam of the LunchPad SF in Standard Deviation

Chefs have to dress for comfort and utility, yet they also want to dress for style and appeal. Of course, most of the times this means blue jeans, but that doesn’t limit their choices. In today’s Chefs in Jeans we have chef and restaurateur Adam Hubbell of the daily popup known as The LUNCHPAD in San Francisco’s Hayes Valley. Adam is wearing a pair of New York-based Standard Deviation‘s Beta jeans.


Created by Adam Hubbell, Mark Hubbell, and Chris Snowden, The Lunchpad offers an upscale sandwich experience in the Hayes Valley neighborhood of San Francisco. Combining the finest ingredients with unexpected and original touches such as house-made habanero bacon and pickles made from an old family recipe, The Lunchpad is reinventing the genre, one sandwich at a time. Open 9a to 2:30p Monday through Friday and 11a to 2:30p on Saturdays and Sundays, The Lunchpad serves both the brunch menu and lunch menu all day long, seven days a week, and has recently introduced a full bar to their weekend service.


Based in Brooklyn, Standard Deviation combines contemporary menswear with streetwear influences. Starting in 2016, co-founders Manuel Gonzales-Luna and Stephanie Park have sought to create a brand that their friends would want to wear.

The Beta jeans unique features:

  • A classic, straight cut through the seat and the thigh
  • Tapered leg for a clean, modern fit
  • Slightly longer rise for an updated look

See more here