Publication Release: The Dog’s Guide to Surfing, 3rd Edition

TasteTV and TCB Cafe Publishing and Media are pleased to announce the publication of the new 3rd Edition of the genre-making book, THE DOG’S GUIDE TO SURFING.

The book that created and launched an actual international sport: Competitive Dog Surfing. Here is the premier guide to the surfing lifestyle from the view of surfers who love to hang ten with man’s best friend. “The Dog’s Guide to Surfing” brings the greatest stories, profiles lessons, advice, tips, movies, gear, and surf wear to anyone who has ever wanted to catch a wave with their four-legged pals.

Whether you just like to stroll on the beach, play in the water, or get in the line-up, “The Dog’s Guide to Surfing” shows how to really be a surfdog.

The 3rd edition is now 224 pages, and contains over 90 additional pages above the 2nd Edition, including new surf dog profiles of some of the world’s best dog surfers, as well as important dog surfing events from California to Florida, and from Texas to Australia.

Recently featured in SURFER Magazine‘s article, “How to Teach Your Dog to Surf“.

Available Now on Amazon

Cookbooks keep coming…but why?

The New York Times has an interesting article about the some of their cookbook picks for Summer 2008. They also say that frankly cookbooks are mostly failures. And yet, publishers churn them out and people buy them — or at least, some of them. The truth is that most cookbooks are also commercial failures as well. Chefs see their names on the cover, do a few book signings, maybe a brief self-funded tour, and then it goes into to the remainders racks.

Says Sam Sifton of the Times:

It is an immutable truth of the food world, right up there with watched pots never boiling: most cookbooks are failures. You can cook with joy and distraction or follow the instructions to the letter, like a terrified parent responding to a detailed kidnapper’s note. Too often the result is mediocrity, food that just sits there on the plate, undercooked, overcooked, not rich enough, broken or, worse, boring.

This is a depressing state of affairs, but hardly surprising. There are a lot of cookbooks in our hungry world, and they keep on coming, every season, thick and glossy and unwise, to taunt the home cook and restaurant enthusiast alike. And we buy them. Cookbooks were a $530 million business in the United States in 2007, according to Michael Norris, a senior analyst for Simba Information, a market research firm. Nearly 14 million books about cooking and entertaining were purchased in the United States in 2007, according to Nielsen BookScan. The trend has been basically upward since at least 2002. On the basis of this summer’s offerings, it shows no signs of abating.

Yet there are still some good cookbooks out there, amid the fallen soufflés and curdled sauces. Even in the bad ones, there are some decent recipes, excellent observations, some help for the yearning cook. And in between, there are subtle lessons to be learned about what to look for when you’re at the bookstore pawing through some celebrity chef’s latest tome.

By the way, his list includes THE RIVER COTTAGE COOKBOOK, THE RIVER COTTAGE COOKBOOK, and IZAKAYA: The Japanese Pub Cookbook. Unfortunately, since it’s not a new book, the cookbook/travel guide/cultural essay CHOCOLATE FRENCH was not included (this time!).

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USA TODAY mention of TasteTV and TiVO


Today there is a brief but useful mention of TasteTV in the USAToday daily newspaper, in relation to its analysis of the TiVO service. It’s very cool to be in a national newspaper:

You can stream music and photos and upload home movies to your TV, too. TiVo also has Web video content from CNet, iVillage, TasteTV and others that can be recorded and viewed on your TV (free with subscriptions). “This is the first of the set-top boxes to allow Internet content to show up on your TV like that,” McQuivey says.


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