Publication Release: The Dog’s Guide to Surfing, 3rd Edition

TasteTV and TCB Cafe Publishing and Media are pleased to announce the publication of the new 3rd Edition of the genre-making book, THE DOG’S GUIDE TO SURFING.

The book that created and launched an actual international sport: Competitive Dog Surfing. Here is the premier guide to the surfing lifestyle from the view of surfers who love to hang ten with man’s best friend. “The Dog’s Guide to Surfing” brings the greatest stories, profiles lessons, advice, tips, movies, gear, and surf wear to anyone who has ever wanted to catch a wave with their four-legged pals.

Whether you just like to stroll on the beach, play in the water, or get in the line-up, “The Dog’s Guide to Surfing” shows how to really be a surfdog.

The 3rd edition is now 224 pages, and contains over 90 additional pages above the 2nd Edition, including new surf dog profiles of some of the world’s best dog surfers, as well as important dog surfing events from California to Florida, and from Texas to Australia.

Recently featured in SURFER Magazine‘s article, “How to Teach Your Dog to Surf“.

Available Now on Amazon

New Book THE WINEMAKERS PRIMER for Aspiring Winemakers

Are you interested in wine-making as a business? The information in the new Winemakers Primer book is worth its weight in gold.

Entrepreneur Life: Need A Mid-Career Jumpstart? HIRE YOURSELF!

Consider The ‘Entrepreneur Lite’ Option, Franchise Matchmaker Says

The traditional career path is dead, says business consultant Pete Gilfillan.

With rapidly changing technology and a global economy, the average company and employee in the United States continue to come to terms with the new normal.

hire-yourself-bookWorkers aged 50 and older who lost their jobs during the recession were 20 percent less likely to become re-employed than those 24 to 34, according to the Urban Institute. And, unemployment doubled for workers 55 and older between December 2007 and March 2012.

“It’s not just factory jobs that have gone, it’s also a wide range of middle-class, white-collar jobs that are letting go of their experienced people,” says Gilfillan, an entrepreneur who is opening new opportunities for business professionals as a franchise matchmaker, as detailed in his book Hire Yourself: Control Your Own Destiny through Franchise Ownership.

“Gone are the days when you could expect a job out of college to last an entire career. The new normal is, for many, a very cobbled career trajectory. Unfortunately, there are many talented, middle-aged professionals who are getting lost in the new shuffle. However, many are cutting their own new path.”

Gilfillan calls it “entrepreneur lite” – a franchise option that fast-tracks people to business ownership without the requirement of a brilliant idea.

“In franchising, someone has already dreamed the big dream, figured out how to make it work, and marketed and sold their way into a well-defined niche,” he says. “Now they’re looking for an investor and partner in building on that success.”

Is the entrepreneur lite career path right for you? There are many things to consider, including Gilfillan’s five Cs, which he summarizes as:

• Capital: Most franchise companies require a minimum level of liquid capital. A number of costs beyond the initial fee need to be considered when you’re investing in a franchise. There will be legal fees, rent, royalty fees, and equipment and inventory to purchase – to name some costs. Keep in mind that there is a ramp-up period with any business. You need enough money to cover your expenses during this time when more money will be going out than coming in. Meanwhile, the ordinary expenses of life continue.

Capacity: You must have a certain level of business acumen. As a business owner, you must understand people and how to motivate, lead and support employees. Experience in sales and operations management is a plus. It takes strong leadership skills to build a business and develop a reliable staff, and savvy hiring skills will save you from costly mistakes.

• Cooperation: A franchisor will have a detailed plan for you to follow—and they need to know you will embrace that plan in a spirit of cooperation. They want to feel confident that you’ll follow their procedures and systems to create a consistent product and service upon which they can build their brand.

• Character: Franchisors expect the people with whom they partner to operate with honesty and integrity. As a franchisee, you will be representing the brand, and franchisors will take a close look at how well you will do that. A company may do a background check on their candidates to make an assessment of this quality.

• Customer satisfaction: Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” Think about your own shopping and service provider experiences and how those interactions have shaped your opinion of businesses. Everyday transactions can earn your repeat business—or ensure you won’t be back. Do you have the desire and passion to create a superior customer experience? A franchise needs to ensure that you will take good care of customers.

About Pete Gilfillan

With more than 20 years of experience as a corporate executive and small business ownership, Pete Gilfillan is a matchmaker for entrepreneurs who seek career independence via franchise ownership. He also is author of the book Hire Yourself: Control Your Own Destiny through Franchise Ownership. As a young man, he worked 17 years at Ford Motor Company, rapidly advanced to general manager, when he guided 600 franchise dealerships generating $5 billion in revenue. Gilfillan became a franchise owner in 2010 when he purchased a multi-state master license to a junk removal franchise. Since 2011, he has been working as an independent franchise consultant with FranChoice to help potential franchisees gather information, evaluate opportunities and make smart selections in franchise ownership. Gilfillan is a graduate of the University of Wisconsin–Eau Claire.

Book Release: The Fragrance Designer’s Primer

FrontCover-FragranceDesigners-smTasteTV and the Artisan Fragrance Salon are pleased to announce our newest book release is now available.

THE FRAGRANCE DESIGNERS PRIMERA Roundtable of 14 Fragrance Makers answer 34 Creative, Brand and Business Defining Questions
The title, the first of its kind in our PRIMER series, has been released and is now available on Amazon. (photos below courtesy of Paul Kiler)

Insights and tips from artisan and luxury fragrance makers from around the United States and Canada.

Description: Are you interested in perfumes and fragrance design as a small business? There are many how-to books on starting an enterprise, but often the best advice comes directly from those with actual experience. Thus came the idea for this book; this “primer.” Why not ask perfumers firsthand what they have experienced and what they recommend? With this concept in mind, we composed 34 key questions and asked them to 14 interesting artisans with experience in either perfume, skin care, or both. Their answers on creativity, branding and business are very frank and often personal, and written in a journal or diary style. The information in the resulting primer is worth its weight in gold.


Featuring (by page number):
  1. Fragrance Belles-Lettres Magazine   p6
  2. Meshaz Natural Perfumes                p20 
  3. Olympic Orchids Perfumes              p38
  4. Velvet & Sweet Pea’s Purrfumery    p58
  5. LA FLEUR BY LIVVY                         p72
  6. Ayala Moriel Parfums                      p84 
  7. Ineke                                              p102 
  8. COGNOSCENTI                                p114 
  9. PK Perfumes                                   p140
  10. Pure Natural Diva                                 p156
  11. EcoGenics Active Botanical Skin Care   p162
  12. A Wing & A Prayer Perfumes                p172
  13. MIKMOI                                                p188
  14. En Voyage Perfumes                            p196