Media TASTEMAKERS Summit on Feb. 10th is hot Industry Ticket

Time to Learn, Share and Network!
You are a player in the lucrative & highly influential Lifestyle Media categories of food & wine, fashion & design, and travel.
Summit attendees share ideas and experience, network, and prepare their projects and businesses for economic, audience, market and technological opportunities

The Media Tastemakers Summit is a one-of-its-kind gathering of Digital Media, Traditional Media, Online Video, Web producers, Platforms, Apps and Startups specifically focused on the lucrative & highly influential Lifestyle categories of Food & Wine, Fashion, Design & Travel. Confirmed speakers from Levi’s, Indiegogo, Mode.com, and more.

Early Bird Tickets Available.

 

SCHEDULE (Subject to Change. Check site for updates)

9:00-9:15 KEYNOTE

9:15-10:00 DIGITAL CULINARY
Food & Wine Media Tastemakers

    • Panelists:
      V. Sheree Williams, Publisher, Cuisine Noir Magazine
      Gemma Stafford, “Gemma’s Bigger Bolder Baking (YouTube)
      Eater SF (BC)
      Zagat (TBC)Moderator: TBA

10:00-10:30 DIGITAL STYLE
Fashion & Design Media Tastemakers

    • Panelist:
      Jill Manoff, Editor: Women’s Fashion, Beauty, and Style, Mode Media (Mode.com)Moderator: TBA

10:30-10:45 NETWORKING BREAK

10:45-11:30 TASTEMAKER APPS
Apps powering dining, cooking, fashion and beauty

    • Panelists:
      Jared Fazio, CEO & Co-Founder, TuLook Fashion App
      Em Olson LaFave, Din
      Sonny Mayugba, RequestedModerator: TBA

11:30-12:15 ADAPT AND THRIVE
Food, Wine, Fashion and Lifestyle coverage has had massive changes over the last several years. Our panelists will discuss these changes, as well as what they have found to be opportunities, threats, and strategies to adapt and thrive.

    • Panelists:
      Teresa Rodriguez, Tango Diva
      Mary Orlin, Bay Area Newsgroup
      Amy Sherman, Cooking with Amy
      Liam Mayclem, CBS / Foodie ChapModerator: TBA

12:15-1:15 NETWORKING LUNCH BREAK

1:15-1:45 FROM TASTEMAKER TO BESTSELLER
Turning Celebrity into a Bestselling Book, Successful models. It seems like every month a YouTube celebrity is getting a new book deal. In this moderated 30 minute session, with the Moderator focusing on guests who have experience in successfully leveraging or extending their celebrity brand and business with the use of authoring print publications, such as cookbooks or magazines. The focus of the questions and discussion will be on the rationale and experiences in following this strategy.

    • Panelist:
      Joanne Weir, TV Host, Author and RestaurateurModerator: TBA

1:45-2:15 PROMOTION, PR & SOCIAL MEDIA
PR Trends & Techniques, Strategies for developing and marketing content, building communities, and increasing audiences/followers

    • Panelists:
      Regina Grogan, User Acquisition & Mobile Experience
      Alexandra Woodruff, Trowel and Fork (Vine)Moderator: TBA

2:15-2:45 TASTEMAKING IN THE BRAND WORLD
How does an established brand use the new digital tools and business paradigms to successfully influence tastes

    • Panelist:
      Jen Sey, Global Chief Marketing Officer, Levi’sModerator: TBA

2:45-3:15 TASTEMAKER CONTENT CREATION & DISTRIBUTION
MCNs, Television, VOD, YouTube and more for multi-platform content creators.

    • Panelists:
      Thomas Escourrou, COO, Videopixie
      Darren LaShelle, KRCB Public TelevisionModerator: TBA

3:15-3:30 NETWORKING BREAK

3:30-4:00 MONETIZATION – BUILDING VALUE & FINDING REVENUE (A)
Description: Financing and Multiple Revenue Stream Options

    • Panelists:
      Alisa Cordesius, Social Innovation & Design, IndiegogoModerator: TBA

4:00-4:30 MONETIZATION – BUILDING VALUE & FINDING REVENUE (B)
Description: Advertising, Branded Content, Brand Extension

    • Panelists:
      Vishal Gurbuxani, Founder, Captiv8
      TBAModerator: TBA

4:30-5:00 BUILDING A BILLION DOLLAR BRAND

    • Panelists:
      TBA
      TBAModerator: TBA

5:00-6:00 COCKTAIL & NETWORKING RECEPTION

The Pop-up Playbook from Eventbrite

Our good friends at Culintro have brought to our attention that our great friends at Eventbrite (which we use for all of our direct event ticket sales), have created a nice how-to for restaurants and bars considering holding their own pop-up event.

The compilation is called the Pop-up Playbook, and collects the advice of several experts for you to use. (BTW, they did not call on us, which is of course an oversight since we also manage PopUpRestaurants.com).

Popupplaybook-eventbrite

It also includes a Toolkit to help you organize your popup event, such as this Popup Report on ‘experiential dining.’

To view the Eventbrite Pop-up Playbook, go here.

 

Navigate Today’s Entrepreneurial Landmines Without An MBA

We definitely believe in the value of a good education, and an MBA is a good part of that toolbox. But if you do not have one, and one is not on the horizon, then you can still survive and thrive in today’s business environment.

Basler-BusinessSurvivalSays says Ed Basler, a veteran entrepreneur and CEO of E.J. Basler Co, “Hard work, working smart, listening and abiding in the examples of those who’ve been successful are the keys to success in business.”

According to Basler, author of The Meat & Potatoes Guide to Business Survival: A Handbook for Non-MBA’s & College Dropouts, “these are some business strategies that can be employed regardless of education:

• Respect the power of your vision. It may sound hokey to some, but not to dreamers like Walt Disney – another giant who succeeded without a degree. In fact, those who criticize the dreams of visionaries are those who’ve either failed or never dared to dream in the first place. To put it simply, big vision = big results; small vision = small results; no vision = no results. Never mind the naysayers. Listen to those who have something to say, including those who fully support your dream, and those who offer constructive criticism. Talk it out with anyone who’ll listen. Be open to improvement.

• Fly with eagles. You don’t have to reinvent the wheel. Join your industry’s trade association. It is a wealth of ideas, information and networking opportunities. Meet the leaders in your fields. Join your local Chamber of Commerce and find a seasoned experienced mentor. They can be found.

EdBasler• Never pay retail. In some ways, a college degree is retail. There’s no guarantee that you’ll get the expected result, such as a good job, but you certainly pay a financial price. In business, frugality pays. The easiest and most frequently cited price is usually one that can be improved. You can buy office furniture at a store, or you can cut those prices by half or more by going to an auction. Always be on the lookout for a more cost-efficient way.

• Use a checklist. No, this is not an app or a new way of thinking about business. Instead, it’s an old, tried, tested and true way of accounting for the most important things that need to be done. As the leader of your business, you need it, but you should also encourage everyone under you to keep a list, too. If something is worth doing at work, then it’s worth the extra daily reminder. Put the most important item at the top and then check it off once done. This lets you know with certainty that the task has been accomplished and clearly indicates what’s needed next.

• Deadlines orient your attention to goals with each passing hour. What if President John F. Kennedy did not announce his ambitious deadline on May 25, 1961, to safely send a man to the moon by the end of the 1960s? We may never have made it. Ambitious deadlines foster excitement for accomplishment. Our attention as human beings is prone to wandering. Deadlines guide us back to our ambition.

• There’s no end to improvement. There’s no end to improvement. Everything you are currently doing can be improved. Ignore this at your own peril. Your competition believes this and is ready to pass you up the moment you become complacent and settle for the status quo. If you are not growing in innovation, quality, and customer service, you may soon find yourself out of business.

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