Festival Style means how you dress whenever you feel like relaxing, getting together with friends, listening to great music, and having some good food. Here are some of our picks in our Roundup #1 of recent festival selections.
True Religion has announceed Tommy Lee, Nikki Lane and Herizen Guardiola as their THIS IS TRUE Spring 2017 campaign brand ambassadors. This season the California based brand continues to celebrate the individuality of their consumer, engaging personalities from the music industry that embody the brand’s non-conformist values.
On the heels of the first THIS IS TRUE campaign, the new wave of ambassadors feature a rock legend, a southern rebel and a multi talented ingénue. Each of these artists stem from diverse musical backgrounds to form a fresh and eclectic vision for the True Religion customer.
Iconic Mötley Crüe drummer, Tommy Lee, exudes classic rock style and conveys a nostalgic sense of heavy metal rebellion.
Emerging country artist Nikki Lane‘s southern outlaw persona adds a new element of assurance and empowerment.
Actress and singer Herizen Guardiola brings a youthful edge to the campaign.
“Each ambassador personifies the unique qualities of the True Religion DNA. We are a brand known for ‘doing denim different’, these artist’s personalities and view of the world, push our brand proposition forward” says Chief Marketing Officer Tara Peyrache.
The artists reflect the True Religion consumer: diverse, unique and driven with a passion to remain true to themselves.
SEE A VIDEO FROM THE THIS IS TRUE CAMPAIGN
Last July, Switchfoot released their 10th studio album Where The Light Shines Through, an energetic and passionate record self-produced with the help of John Fields. They recently wrapped up the “Looking For America Tour” with Relient K and have announced that they’ll be extending it with additional dates in 2017 as the “Looking For America 2our“!
Here’s a sample from the tour
Says their publicist, Becky Kovach of Big Picture Media:
“The name Switchfoot probably recalls memories of “Meant To Live” and “Dare You To Move,” or maybe even “Only Hope,” but there is so much more to this band than just a few fleeting moments. Their live show is one of the most passionate and uplifting experiences I’ve ever had at a concert. There is love and hope in every song, and for a few hours each night there is no distinction between band and fans. The crowd carries each melody as surely as lead singer Jon Foreman does and he can often be found dancing his way across the floor, hugging fans like old friends as he goes.”
Switchfoot is no flash-in-the-pan or one-hit wonder. The band has grown and endured for 20 years, churning out album after album of alternative radio hits, selling over 5.7 million copies worldwide of their first nine studio albums (including their 2003 double-platinum breakthrough The Beautiful Letdown and 2009’s Grammy Award-winning Hello Hurricane), and performing sold-out world tours with over 4 million concert tickets worldwide.
MORE ABOUT SWITCHFOOT ON SOCIAL MEDIA