City Roots releases New Flavors and New Mission-Led Craft Cider Brand

City Roots from Mass. Bay Brewing Company has a line of crisp ciders in a range of tasty flavors that celebrate both the urban drinker and the rural sources.  Made exclusively from fresh-pressed apples, they are typically dry and naturally gluten free.

Current flavors include:

  • Original Dry: this year-round flagship cider is carefully fermented to produce a clean, balanced flavor profile with just a light touch of tartness and sweetness. Filtered bright for a crisp effervescence, Original Dry is refreshingly all-purpose. Available in 16 and 12-ounce cans or kegs. No added sugar. 9 grams sugar, 13 grams carbs.
  • Rosé Cider: this summer seasonal release combines the crisp base of fresh-pressed apples with a healthy dose of hibiscus flowers for a naturally tart and floral cider. Bubbly, tropical, and vibrantly pink, Rosé is a tropical take on a traditional dry cider. Available in 16-ounce cans or kegs. 9 grams sugar, 13 grams carbs.
  • Pumpkin Cider: a second seasonal release—this one for the fall—that combines two autumn favorites: fresh-pressed apples and pumpkin, with some subtle seasonal spice added in for good measure. Pumpkin uses all real spices (cinnamon, nutmeg, ginger, and clove) and pumpkin puree to create an apple-forward flavor profile that is both subtle and balanced. Available in 16-ounce cans or kegs. 9 grams sugar, 13 grams carbs.

At Mass. Bay Brewing Company, we’re all about innovating in new categories, and contributing to the communities we call home,” said Dan Kenary, CEO and co-founder of Mass. Bay Brewing Company. “City Roots helps us do both – establish a brand dedicated entirely to the cider category, while giving our fans something new to enjoy, and a reason to feel good about it.”

Says City Roots, “After apples from local New England orchards are fresh-pressed for cider, the apple pulp gets sent back to local farmers to feed their pigs to help eliminate waste. Then once the cider is packed, sold and sipped, a portion of all City Roots sales will be directed to local environmental groups in the area where the cider is sold, with the goal of bettering outdoor urban areas

The brand launch includes a partnership with 1% for the Planet, a New England-based organization with a global mission to bring financial support to environmental nonprofits. Through this partnership, 1 percent of all City Roots sales will be directed to local environmental groups in the area where the cider is sold, with the goal of bettering outdoor urban areas.


About Mass. Bay Brewing Company, Inc.

Mass. Bay Brewing Company, which was originally founded as Harpoon Brewery in 1986, was established by a passionate group of individuals in search of better beer options, during a time when variety was limited. The company was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew commercially in Boston after a dormant period of about 25 years. Today, Mass. Bay Brewing Company’s portfolio of brands includes Harpoon Brewery, UFO Beers, Clown Shoes, Arctic Summer and City Roots, with offerings ranging from Harpoon Brewery’s award-winning IPA to innovative limited release beers, as well as premium spiked seltzers and craft ciders. Mass. Bay Brewing Company celebrates its 5-year anniversary as an ESOP this year.

Find it at stores and online, and at http://www.cityrootscider.com

Get Your Pilates and Vodka at The Chillhouse x Ketel One Botanical pop-up

New York Pilates, the cult-favorite, globally admired Pilates brand will be partnering with Chillhouse, in partnership with Ketel One Botanical, a first-of-its-kind spirit distilled with real botanicals and infused with all-natural fruit essences, to help you find your chill in Montauk all summer long. The Chillhouse x Ketel One Botanical pop-up will be your summer destination out east for a little self-care, offering a nail salon and shopping experience, housed on the first floor of the bi-level New York Pilates fitness studio.

Services will include manicures, with the option to add nail art from their curated look book, three of which are inspired by the Ketel One Botanical varietals – Peach & Orange Blossom, Cucumber & Mint, and Grapefruit & Rose – and pedicures.

Along with each service, guests 21+ will receive a complimentary Botanical Spritz, and will have the opportunity to book special packages, inclusive of a Ketel One Botanical-inspired manicure, Botanical Spritz, and a New York Pilates class in one, with the option to bring a friend along as well. For those who can’t make it out to Montauk this summer, Chillhouse is also offering guests 21+ the Botanical manicures at their LES flagship, with a Ketel One Botanical Spritz on the house.

The modern selfcare destination is in good company, co-mingling with activewear brands featured in New York Pilates’ retail shop such as Year Of Ours, Live the Process and APL Sneakers, all hand-picked by New York Pilates founder, Heather Andersen, as well as New York Pilates’ merch and new technical sportswear line.

Address: New York Pilates, 649 Montauk Hwy, Montauk NY 11954

For more information or to book a service visit: www.chillhouse.com/pages/montauk

Instagram: @newyorkpilates | @chillhouse | @ketelonebotanical

About New York Pilates

Founded in 2013 by Heather Andersen, a former professional dancer with an intricate understanding of the human anatomy, New YorkPilates commits itself to providing unparalleled pilates reformer classes in chic, minimalist and zen-like studios. This, alongside the methodical studio design, created with the intention to redefine the ambiance that normally surrounds the pilates experience, is what has differentiated New York Pilates within the crowded wellness market. Their unique, yet relevant, brand partnerships coupled with their aesthetically pleasing environment and branding allows them to curate a wellness experience rather than just another workout class.For additional information on New York Pilates visit NewYorkPilates.com and follow @newyorkpilates on Instagram.

TasteTV Gift Guide: 8 Stylish Selections for Him

If you have men in your life that have earned a great gift, TasteTV has found some equally great ideas for you. They include sunglasses, clothes, shoes, and things to make them smell awesome.

Herzog’s Wines aren’t just for Holidays, Desserts or After Meals

At certain times of the year such as during Holidays or summer vacations, sweet foods and wines are often on everyone’s minds. TasteTV recently had the opportunity to review two wines of this genre from Herzog Cellars:

TASTE AWARDS CLOSEUP: Ornella Fado of Brindiamo!

Ornella Fado of Brindiamo! is multiple TASTE AWARDS Nominee, as well as a winner and awards honoree. Ornella is also an Italian entrepreneur and Television personality, known for her brand and TV show. She was born and raised in Italy and moved to New York in 1995, where she presently lives.

TASTE AWARDS CLOSEUP

  • Ornella, what have the TASTE AWARDS meant to You?: I truly like the concept of recognizing people for their good and hard work in a “tasty” way.
  • Where are you from originally?: Italy
  • Where are you based now?: Manhattan
  • Why?: I moved to New York City about 25 Years ago. In 1992 I was performing in a Broadway show in Italy “A CHORUS LINE” and I met the person that eventually become my husband and the father of my child. He was American and so we moved to New York, a city that I truly love because of the amazing energy.
  • What is your Favorite Vacation Spot?: My favorite spot is the Amalfi Coast, included Capri and Ischia, but the truth is that Italy is a gorgeous country so any spot in Italy is be a perfect spot for a vacation.
  • What is your favorite food or dish?: I love ” SPAGHETTTI ALLE VONGOLE
  • What is your favorite restaurant?: For the past 13 years thanks to my TV show Brindiamo! I had the pleasure to visit many great Italian restaurants, it’s hard to pick only one, but I am going to say RAFELE Ristorante in Manhattan.
  • Name Your Favorite: Wine, Beer, Cocktail, Juice or Water?: Prosecco, (I don’t drink beer), Sgroppino, Orange Juice and San Pellegrino Water
  • What is Your Favorite Item of Clothing or Designer?: I love dresses, I love bags, Italian designers are of course on top of my list.
  • What is your Camera of Choice?: Canon
  • What is your Computer of Choice?: Apple
  • What is your Favorite City?: New York City – Naples
  • What is your passion?: My passion has been always performing and creating something that makes me fulfilled and happy.
  • What was the inspiration for your TASTE AWARDS project?: My inspiration was to share my work with many other fantastic producers and hosts in America and meet the people behind the TASTE AWARDS.
  • How did you come up with the name?: Brindiamo! in Italian means ” Let’s Toast“, the theme song of my TV show is from “LA TRAVIATA” the scene of the Brindisi ” LIBIAMO”. I love Giuseppe Verdi (the composer of the Opera ) and my very first show as professional dancer was in La Traviata at the age of 14. Also my TV show is about toasting to life, toasting to great Italian food and amazing Italians around the world.I felt that the name Brindiamo! was the perfect title for my TV SHOW
  • What do you love about it?: I love the meaning of the name Brindiamo! I love the mission of my tv show, I love the spirit and the approach always organic, fresh, honest and authentic.
  • What is the most challenging part?: Probably the financial aspect for funding the TV series is the most challenging part of my business, everything else come pretty natural to me, I love to create original contents and writing new shows, I enjoy the productions aspect, and of course I love to host my own TV show, discover new Italian restaurants and interviewing upcoming chefs, and it’a great to interview Italian celebrities.
  • How did you go about getting involved or even starting this endeavor from a business or professional standpoint?: I have been involved in show business all my life. I was only 17 when I start to dance in well known Televison shows in Italy and I was 22 when I start to host a 2 hours live talk show in Italy. When I moved to New York I felt the need to create something that would fulfill me as an artist and as a business woman and I realize pretty soon that Italian food was loved by everyone but often misconceived, so I felt it was my responsibility to showcase the new Italian cuisine and the upcoming Italian chefs and new Italian restaurants. So Brindiamo! become the first and only show featuring Italian restaurants and Italian chefs and it was the only show featuring Italian celebrities in America. Sharing my culture, my traditions and culture and erase any negative stereotypes about Italians has been my mission for about 14 years.
  • Has it reached your goals for it?: I do feel that in the past 14 years I have been working toward a goal, I am keeping working and smiling and get inspired by life to improve and grow bigger and stronger.
  • What kind of trends are you seeing now in this space?: I believe the new trend is: organic and authentic, people likes REAL at least I DO !
  • Anything you wish you had known in this industry when you first started?: I am sure that knowing the American system better would help me more ,I moved here as an adult so I needed to learn everything from scratch.
  • Any tips for those aspiring to do better in this media space?: I feel the passion is a big element to succeed and of course you must to have a lot discipline, knowledge and not forget the talent.
  • How much do you use Social Media as part of the business or project?: I am aware that social media plays a great role in the media industry and I know I should take more advantage of all the social media avaiilable out there.
  • Any tips for those aspiring to do better in social media?: I am looking for those tips as well, I have been more interested in creating the product to broadcast than talking about it on social media.
  • How do you get your ideas for the project?: Everything started because there was no show that would highlights Italians in America and authentic Italian cuisine, Brindiamo! has been the first TV show that would GUIDE and suggest where to have an authentic Italian experience in America, with many specials from Italy, Canada and Bermuda as well. Each show features 4 recipes (antipasto, primo piatto, secondo piatto e dolce), interviews with the chef and the owner and a bit of history of the restaurant, and the area where the restaurant is located, and time to time we are featuring Italian celebrities visiting New York for pleasure or for business.
  • Who is doing work in this space that you really admire?: There are many people that are doing a wonderful job, and have respect for all those proactive individuals that are passionate about their work, I love Lidia also because I see her often and she was actually guest at one of my event last month.
  • Do you find that people recognize you on the street?: Yes very often! even in places outside New York City , like in Bermuda and Italy.
  • What’s next for You and this Project?: I am happy that Brindiamo! ‘s old favorites and many new show will be streaming on Amazon Prime Video soon. Very excited too about my new Guide about Fine Italian restaurants around the world and my mission to support the slow food mission 10.000 garden for Africa.

California and Texas have the Toughest Restaurant Reviewers

If you thought the toughest peer restaurant reviews would be in New York or Chicago, you would be wrong. They are in California and Texas, specifically in Austin, Houston, Los Angeles, and San Francisco. These are results from a study commissioned by Home Run Inn Pizza and analyzed by Digital Third Coast.

The study used Eater.com’s “38 Essential” lists and analyzed 4,000 data points across Google, Yelp, Facebook and TripAdvisor to better understand the rankings and platforms that the average person reads reviews on before making their decision to visit a business or not.

What they found was that California and Texas have some of the toughest and most critical reviewers, although New Yorkers and Chicagoans are definitely the most opinionated.

Overall Rankings:

· Highest ratings: Facebook review
· Lowest ratings: Yelp
· Highest number of reviews: Yelp
· Lowest number of reviews: TripAdvisor

Toughest Crowd: (Average ratings across Google, Yelp, Facebook, and TripAdvisor. #1 being the hardest to please, #25 being the easiest to please)

1. Austin
2. Houston
3. Los Angeles
4. San Francisco
5. Washington, DC
6. New York
7. New Orleans
8. Montreal
9. London
10. Dallas
11. Chicago
12. Nashville
13. Twin Cities
14. Paris
15. Atlanta
16. Miami
17. Portland
18. Las Vegas
19. Detroit
20. Philadelphia
21. Seattle
22. San Diego
23. Boston
24. Denver
25. Charleston

Most opinionated crowd: (Average number of reviews across Google, Yelp, Facebook, and TripAdvisor)

1. Chicago
2. New York
3. San Francisco
4. Las Vegas
5. New Orleans
6. Washington DC
7. Los Angeles
8. San Diego
9. Nashville
10. Houston
11. Portland
12. Austin
13. Miami
14. Charleston
15. Atlanta
16. Detroit
17. Twin Cities
18. Philadelphia
19. Dallas
20. Boston
21. Montreal
22. Seattle
23. Denver
24. Paris
25. London

(#1 the highest number of reviews, #25 fewest reviews)

For more details, visit Chicago-based Digital Third Coast