BRU takes Bone Broth to Another Level

Bone broth is taking the food world by storm. It’s packed with vitamins and nutrients, and uses sustainable material that normally would be chucked in the garbage: bones.

That makes a bit of sense because we can’t really eat bones — they’re obviously not great to chew or swallow — but once you start to marinate them or use them in a broth you realize that there is a ton of flavor and goodness packed inside of each one.

BRU Broth has been taking it’s own path into the food world, appearing at a number of food expos, as well as getting impressive distribution in retail grocery locations such as Whole Foods, Andronico’s, United Market, Mill Valley Market, Woodlands and Sprouts. They only source organic pastured chicken, grass-fed beef, and fresh vegetables and roots to highlight the umami notes in their long-simmered bone broth.

To find out more about bone broth and BRU, we’ve interviewed Co-founders Soo-Ah Landa and Mary Butler about what it is, what it does, and what’s next.

BRU Broth


 

What exactly is bone broth?

Bone broth is water, bones, apple cider vinegar, vegetables and spices that have been long-simmered for over 24 hours to extract the gelatin and collagens from the joints to create a nutrient dense and mineral rich broth.

Why is it trending into a more popular choice?

The research is showing just how linked the health of our gut is to our immune systems, cognitive functioning, and many neurological conditions. From probiotics to fermented foods to bone broth, people are realizing that we have the ability to improve gut health simply by making conscious real food decisions. GAPS (Gut and Psychology Syndrome) is a condition which establishes this connection between the functions of the digestive system and the brain. Bone broth is an essential component of the GAPS diet. Bone broth also fits into the increasingly popular Paleo diet.

How did you start with this product?

Co-founder Soo-Ah Landa grew up drinking her grandmother’s and mother’s Korean bone broths her entire life. One Bay area morning, Soo-Ah was craving a warm, nutrient dense hot beverage, and realized none existed. She took the bone broth out of her fridge, pureed some fresh greens, and mixed them together to create the first SKU that is one of the most popular flavors on shelf today: Hot Greens.

Co-Founder Mary Butler joined after she discovered the reparative benefits of bone broth following a surgical procedure.

What does the name BRU stand for?

BRU is meant to symbolize the long process involved to make our bone broths. We simmer only 100% USDA organic pastured chicken and grassfed beef bones for over 24 hours to make our broths. We believe that if you are going to cook anything for that long, the ingredients you start with need to be free of pesticides, antibiotics and GMOs.

Are all bone broths using cold pressed ingredients?

No, BRU was the first and is the only bone broth in the market today to combine long-simmered bone broth with fresh pressed vegetables and roots. We use a process called HPP (High Pressure Processing) to cold pressurize our beverages and maintain as fresh a product as possible.

Does that make a difference?

Absolutely. We preserve more of the nutrients and flavors of the fresh pressed vegetables and roots so that when you heat up our bone broth beverages, the flavors are always crisp and clean. It’s why we call it from Farm to Bottle.

What are your most popular flavors?

We currently have 6 SKUs, 4 chicken and 2 beef. Our most popular flavors are Hug in Mug, Hot Greens, Turmeric Ginger and Cayenne Zen.

What’s next for BRU?

We are looking to expand further into our own NorCal region and will be expanding to the Southern California Region in May, and Pacific Northwest region by June. We are also excited about some delicious line extensions to launch this Fall!

 

For more information, visit BRU Broth

Bellabeat launches LEAF Stress Tracking Smart Jewelry

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Men are from Mars, Women are from Venus? Maybe. But one thing is certain, they are built differently. That’s why apps and wearables have a wide margin of error if they are created with both sexes in mind. They can miss gender specific topics, and that’s where Bellabeat comes in.

BellabeatAPP-Combo-Shot-600x500Bellabeat, a company dedicated to creating innovative and beautiful technology for women, today announces the Limited-Edition LEAF, the latest in smart jewelry that monitors women’s activity, sleep, stress and ovulation. The LEAF seamlessly combines a stylish piece of jewelry with innovative health tracking technology, particularly its mechanism for tracking breathing in relation to stress levels, to provide women with wellness data and recommendations through the LEAF app. Check out the LEAF in action here.

The Limited-Edition LEAF is nature-inspired, designed with sustainably sourced 7,000-year-old dark Marshwood and embellished with gold leaf plating, available in five different styles. Bellabeat also offers a new collection of chic accessories that can be paired with the LEAF to fit women’s individual styles from Boho Chic to Downtown Edge.

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The LEAF stays with you throughout the day, stylishly tracking your daily activity, sleep and stress, revealing life patterns via the LEAF app. Receive real-time feedback in the form of slight vibrations, notifying you to increase or decrease your activity and reminding you about other aspects of your health, such as getting more sleep or even an alarm to start the day. The LEAF app even helps to monitor your monthly menstrual cycle by tracking expected days and providing information based on your activity, sleep and stress levels. As you continue to use the LEAF, it becomes smarter by learning your personal habits and tailors feedback accordingly. The LEAF is truly unique in that it allows you to cross reference your cycle with trends in your daily activity, all easily viewable in your app. It truly is a best friend and health coach combined into one beautiful package.  Wearable smart jewelry has never been so beautiful, functional and effortless.

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  • The LEAF monitors stress levels by measuring the rise and fall of your breath when worn as a necklace. This breathing data is cross-referenced with stress level entries you input into the LEAF app and, over time, the app learns how your breathing correlates with stress.

MOVEMENT

  • The LEAF monitors daily activity by tracking every movement you make. The data syncs with the LEAF app where you can view your progress in an instant.

SLEEP

  • The LEAF monitors sleep by tracking the small movements you make while in bed, learning how long you spend in each stage, and determining how long and how well you’ve slept.

REPRODUCTIVE HEALTH

  • The LEAF assists with monitoring your menstrual cycle, and even reminds you in the days leading up to your next period. Women trying to conceive are able to identify ovulation days to increase their chances of successful conception. By cross referencing your daily activity in the LEAF app with your menstrual cycle, women are able to better understand their health trends during this specific time.