The Museum of Ice Cream opens in New York City as popup experience

I SCREAM, YOU SCREAM, WE ALL SCREAM FOR….“A lick-able, likeable, shareable ice cream-centric experience.” The Museum of Ice Cream opens in NYC as a popup experience.

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Says Refinery 29: “Inside the museum’s walls, you can roamaround a chocolate room, play on a see-saw designed like an ice cream scooper, and become part of a human ice-cream sundae. You’ll also get an ice cream tasting from a “food futurist.” So, basically, it’s Willy Wonka’s Chocolate Factory. ”

Per Gothamist: “it appears to be basically a frozen dessert fanatic’s fantasy, complete with edible balloons, an immersive chocolate room, a “collaborative” massive ice cream sundae, and a swimmable rainbow sprinkle pool. And it might just be the closest you ever come to realizing that childhood dream of visiting Willy Wonka’s Chocolate Factory.”

OPEN FROM JULY 29TH TO AUGUST 31ST ONLY

Museum of Ice Cream will pop up in the heart of the Meatpacking District at 100 Gansevoort Street with a lick-able, likeable, shareable ice cream-centric experience throughout August. Museum of Ice Cream will live just a few scoops from the Whitney Art Museum and the Gansevoort Street entrance to the High Line, welcoming guests six days a week to enjoy a sweet escape from the summer heat. The Museum of Ice Cream is curated by a collective of ice cream obsessed designers, artists, and friends.

Museum of Ice Cream interactive highlights include a swimmable rainbow ‘sprinkle’ pool, edible balloons, an immersive chocolate room and a collaborative massive ice cream sundae. Guests will swing on an ice cream sandwich made for two, seesaw on an ice cream scooper and find their match/favorite flavor on a custom app in Tinder Land. Visitors will indulge in an exclusive, one-of-a-kind ice cream tasting created by food futurist and overall rad scientist Dr. Irwin Adam, founder of Future Food Studio. Visual designs from renowned NYC artists will serve as the cherry on top of this modern, whimsical urban ice cream playground.

Scoop of the Week, presented by Museum of Ice Cream, features ice cream creations by some of the city’s most beloved arbiters of cool treats, including Black Tap, OddFellows Ice Cream Co., and more. All visitors –singles, couples, families, friends – will swoon on some frozen goodness courtesy of Museum of Ice Cream’s dreamy Scoop of the Week lineup (tastings included in the price of admission).
Free Opening: July 29th, 11am to 3pm; First Come First Serve – Reservation doesn’t guarantee admission. Arrive Early!

http://www.museumoficecream.com/

Chef John Tesar hits South Beach Wine & Food Festival in Miami

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Three-time James Beard “Best Southwest Chef” semifinalist and “Top Chef” contestant, celebrity chef John Tesar will bring a true taste of Texas to Miami at the South Beach Wine & Food Festival as the official ambassador for 44 Farms, the artisanal ranch that is providing all beef for the “Epic Collaboration Dinner.”

The Epic Collaboration Dinner features acclaimed chefs Francis Mallmann, Paul Qui and Gabriel Ask at Los Fuegos in South Beach.

While in Miami, Chef Tesar is also presenting 44 Farms products during “SOBEWFF® presented by Food & Wine” including:

  • Fontainebleau Miami Beach presents Wine Spectator’s “Best of the Best, ” in which 60 of the nation’s top chefs present their most gourmet samplings
  • The second annual incarnation of “Meatopia,” the world’s most famous celebration of all things meat

Says Chef Tesar, “I’m proud to represent one of the favorite purveyors of meat that I serve at my steakhouse Knife at The Highland Dallas.

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About 44 Farms Steaks

44 Farms Steaks is the U.S.’ premier producer of ethically raised Angus steaks for the home chef and serious amateur cook.  Proudly headquartered in Cameron, Texas 44 Farms was founded in 1909 by Sherwood and Josie McClaren and is still family-owned today. For more than 100 years it has been a place customers can know their rancher.

Renowned for their fine marbling, 44 Farms Steaks boast superior tenderness, juiciness and flavor, winning them a place at the tables of top restaurants across the country.  Boasting a peerless approach to sustainability, animal care and breed research, 44 Farms ranchers produce steaks with no added hormones, antibiotics or artificial ingredients.

www.44Steaks.com

 

About Chef John Tesar

Tesar is a restaurateur and chef known for his stylish, modern American cuisine prepared with classic European techniques. His innovative culinary perspective and no-nonsense personality have garnered much acclaim throughout his 20+ years in the restaurant industry, including national nods from Esquire (named to Best New Restaurants for two consecutive years) Food & Wine, New York Magazine and The New York Times, appearances on The Today Show, The Early Show and Esquire’s “Restaurant Revolution” as well as winning the inaugural season of Food Network’s “Extreme Chef.” Tesar’s current  restaurants include Knife at The Highland Dallas, Oak and The Royale. He is also working with Flatiron Books and Macmillan on a book, “Knife: Modern Steak and All American Meats,” that will be published in spring 2017 in addition to a television show.

Media TASTEMAKERS Summit on Feb. 10th is hot Industry Ticket

Time to Learn, Share and Network!
You are a player in the lucrative & highly influential Lifestyle Media categories of food & wine, fashion & design, and travel.
Summit attendees share ideas and experience, network, and prepare their projects and businesses for economic, audience, market and technological opportunities

The Media Tastemakers Summit is a one-of-its-kind gathering of Digital Media, Traditional Media, Online Video, Web producers, Platforms, Apps and Startups specifically focused on the lucrative & highly influential Lifestyle categories of Food & Wine, Fashion, Design & Travel. Confirmed speakers from Levi’s, Indiegogo, Mode.com, and more.

Early Bird Tickets Available.

 

SCHEDULE (Subject to Change. Check site for updates)

9:00-9:15 KEYNOTE

9:15-10:00 DIGITAL CULINARY
Food & Wine Media Tastemakers

    • Panelists:
      V. Sheree Williams, Publisher, Cuisine Noir Magazine
      Gemma Stafford, “Gemma’s Bigger Bolder Baking (YouTube)
      Eater SF (BC)
      Zagat (TBC)Moderator: TBA

10:00-10:30 DIGITAL STYLE
Fashion & Design Media Tastemakers

    • Panelist:
      Jill Manoff, Editor: Women’s Fashion, Beauty, and Style, Mode Media (Mode.com)Moderator: TBA

10:30-10:45 NETWORKING BREAK

10:45-11:30 TASTEMAKER APPS
Apps powering dining, cooking, fashion and beauty

    • Panelists:
      Jared Fazio, CEO & Co-Founder, TuLook Fashion App
      Em Olson LaFave, Din
      Sonny Mayugba, RequestedModerator: TBA

11:30-12:15 ADAPT AND THRIVE
Food, Wine, Fashion and Lifestyle coverage has had massive changes over the last several years. Our panelists will discuss these changes, as well as what they have found to be opportunities, threats, and strategies to adapt and thrive.

    • Panelists:
      Teresa Rodriguez, Tango Diva
      Mary Orlin, Bay Area Newsgroup
      Amy Sherman, Cooking with Amy
      Liam Mayclem, CBS / Foodie ChapModerator: TBA

12:15-1:15 NETWORKING LUNCH BREAK

1:15-1:45 FROM TASTEMAKER TO BESTSELLER
Turning Celebrity into a Bestselling Book, Successful models. It seems like every month a YouTube celebrity is getting a new book deal. In this moderated 30 minute session, with the Moderator focusing on guests who have experience in successfully leveraging or extending their celebrity brand and business with the use of authoring print publications, such as cookbooks or magazines. The focus of the questions and discussion will be on the rationale and experiences in following this strategy.

    • Panelist:
      Joanne Weir, TV Host, Author and RestaurateurModerator: TBA

1:45-2:15 PROMOTION, PR & SOCIAL MEDIA
PR Trends & Techniques, Strategies for developing and marketing content, building communities, and increasing audiences/followers

    • Panelists:
      Regina Grogan, User Acquisition & Mobile Experience
      Alexandra Woodruff, Trowel and Fork (Vine)Moderator: TBA

2:15-2:45 TASTEMAKING IN THE BRAND WORLD
How does an established brand use the new digital tools and business paradigms to successfully influence tastes

    • Panelist:
      Jen Sey, Global Chief Marketing Officer, Levi’sModerator: TBA

2:45-3:15 TASTEMAKER CONTENT CREATION & DISTRIBUTION
MCNs, Television, VOD, YouTube and more for multi-platform content creators.

    • Panelists:
      Thomas Escourrou, COO, Videopixie
      Darren LaShelle, KRCB Public TelevisionModerator: TBA

3:15-3:30 NETWORKING BREAK

3:30-4:00 MONETIZATION – BUILDING VALUE & FINDING REVENUE (A)
Description: Financing and Multiple Revenue Stream Options

    • Panelists:
      Alisa Cordesius, Social Innovation & Design, IndiegogoModerator: TBA

4:00-4:30 MONETIZATION – BUILDING VALUE & FINDING REVENUE (B)
Description: Advertising, Branded Content, Brand Extension

    • Panelists:
      Vishal Gurbuxani, Founder, Captiv8
      TBAModerator: TBA

4:30-5:00 BUILDING A BILLION DOLLAR BRAND

    • Panelists:
      TBA
      TBAModerator: TBA

5:00-6:00 COCKTAIL & NETWORKING RECEPTION

Bulleit Whiskey Woody Tailgate Trailer has popup style and lasting flavor

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Bulleit Whiskey has launched a national tour of lunch, cocktails and tastings, and they are doing it from their own pop-up tailgate trailer.

The trailer was originally designed for the Neiman Marcus Fantasy Gift Guide and retails at more than $150,000.  Created by iconic designer Brad Ford, the Woody was created from repurposed Bulleit barrels and features a fully stocked bar of Bulleit Bourbon, Rye and 10-Year.  It’s been featured on The Today Show, CNN and more.

The Bulleit Whiskey Woody Tailgate Trailer experience varies depending on the event. For example, in Oakland they hosted the event at Peoples Barber Shop. During the popup event, Bulleit offered free haircuts and shaves to selected participants members. They also had complimentary Bulleit Bourbon cocktails as well as snacks. (All attendees must be 21+)

To track the tour, go to Instagram page @BulleitUS

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Pop Artists converge on Vive La Lolligag Popup

Woot Bear Gallery, BIC and Bombastic Fantastic recently hosted “Vive La Lolligag!”, a popop art exhibition.