Celebrities Invest Funding and Workouts in new Liteboxer fitness system

If you’re looking for more interactivity in your home workouts, Liteboxer, is a new fitness system that has gotten a lot of fanfare. The brand has celebrity followers like 2 Chainz and Busta Rhymes.

The brand recently announced their $20 million Series A funding led by Nimble Ventures, with participation from B. Riley Venture Capital and returning investments from Raptor Group and Will Ventures. Timbaland, the acclaimed producer and Grammy Award-winning Hip Hop artist, also participated in the round.

Liteboxer is an at-home workout experience, combining connected fitness with rhythm gaming to make beat-based music programming and creating an addictive approach to fitness (think Dance Revolution, Beat Saber, and Guitar Hero). Rolling Stone writes “A Boxing Startup Is Turning Ariana Grande Bops Into ‘Punch Tracks’.”

Liteboxer’s patented hardware, hit music, game dynamics, and expert training create the world’s most immersive workout. Liteboxer is designed to make high intensity workouts as fun as playing a video game, all while building cardio, strength, and mental acuity. The brand’s exclusive partnership with Universal Music Group makes Liteboxer the first ever fitness platform to make music the center of the entire experience.

Are you more into video games than working out? Liteboxer’s intelligent tech syncs lights, music, and tempo to challenge, quantify, and motivate you- just like a video game. 6 targets, 200+ LED lights, and force sensors detect and track users every move. Get real-time stats and track progress with the personal performance dashboard.

Spar elite boxing trainers with a range of session length, intensity, and music genres. Liteboxer acts as a virtual extension of the trainer with choreographed punch tracks synced to the trainer’s callouts and the songs you love. Challenge yourself or friends to a quick play song of user’s choice with Liteboxer’s always-growing library of the latest charting music. Content never gets old with new classes and songs dropping daily.

Liteboxer currently retails for $1,495, with a premium app subscription available for $29 per month that offers new programmatic training sessions, music, and competitions. With 0% financing, customers can buy a Liteboxer for just $42 per month.

For more information on visit www.liteboxer.com.

Tastemakers Summit Video: Why Both Food and Travel Series are Hotter than Ever

WATCH THIS GREAT VIDEO FROM the Media Tastemakers Summit on

WHY FOOD SERIES & TRAVEL SERIES ARE HOT PROPERTIES

 

A Panel disucssion featuring Joanne Weir, Host, Cookbook Author, Restaurateur & Celebrity Chef, “Plates & Places (National Television Series)”. Mickela Mallozzi, Host & Executive Producer, “Bare Feet with Mickela Mallozzi” (National Television Series)

Theme: Why Both Food and Travel Series are Hotter than Ever, and How We Succeeded with Ours.

Joanne Weir: A 4th-generation professional cook and James Beard award-winning cookbook author, Joanne Weir spent 5 years cooking at Chez Panisse after receiving a Master Chef Diploma with Madeleine Kamman.
Joanne is a James Beard award-winning cookbook author, cooking teacher, and host and Executive Producer for several award-winning PBS Television series. Her newest 26-part TV series filmed in Italy, Greece, Spain, Morocco and France is called PLATES & PLACES and airs on Public Television and CREATE TV nationwide.

Joanne has written 17 cookbooks. Her most recent is a food memoir “Kitchen Gypsy:Recipes and Storiesfrom a Lifelong Romance with Food”, and features aforeword by Alice Waters. She is co-owner of Copita, a tequileria & restaurant in Sausalito, California.
Joanne writes for several national publications and travels and teaches extensively around the world as well as in her San Francisco studio kitchen.
Web: www.joanneweir.com, Social Media: @ChefJoanneWeir

Mickela Mallozzi: Mickela Mallozzi is the four-time Emmy® Award-winning Host and Executive Producer of Bare Feet with Mickela Mallozzi, a travel series highlighting the diversity of dance which airs on PBS member stations nationwide and on Amazon Prime Video globally. A professional dancer and trained musician, Mickela decided to start a journey around the world, taking her camera with her to follow dance in the lives of everyday people wherever she went. From re-discovering her family’s heritage in Southern Italy to dancing tango on the main stage in Buenos Aires, the series covers Mickela’s adventures as she experiences the world, one dance at a time. She has been featured in The New York Times, O Magazine, AFAR, Travel Channel, Dance Magazine, Forbes, Condé Nast Traveler, and more, and she has performed on various television shows including Sesame Street and The Doctor Oz Show. Since the global pandemic, Mickela has been hosting a weekly #BareFeetLIVE series on Facebook and Instagram to stay connected with the world through dance and music. And stay tuned for a 2-part special of Bare Feetcoming to PBS stations in February, featuring Carnival in the Guadeloupe Islands!
Website: http://travelbarefeet.com, Facebook: Bare Feet with Mickela Mallozzi
Instagram: @travelbarefeet

Tastemakers Summit Video: Building a Media Tastemaker Empire

WATCH THIS GREAT VIDEO FROM the Media Tastemakers Summit on

BUILDING A MEDIA TASTEMAKER EMPIRE

They talk about how Gusto TV created its network of food-centric programming, how it stands out, and the keys to its success.

Featuring Chris Knight, President & CEO, Gusto TV / Gusto Worldwide Media. Moderated by Margaret McSweeney of Kitchen Chat.

https://youtu.be/y2CZwEOLu94

ABOUT CHRIS KNIGHT: Television industry veteran and epicurean Chris Knight, is the President and CEO of Gusto Worldwide Media — an innovative media company that produces, distributes, and broadcasts inspiring culinary programming. In 2013, Knight independently launched the food and lifestyle channel Gusto TV in Canada. After three short years on air, Bell Media licensed the Canadian Gusto TV brand in a ground-breaking partnership. Since then, Knight has launched Gusto TV on multiple international streaming platforms throughout the globe and has won several awards.
Accolades include International Gourmand World Cookbook awards, several prestigious James Beard awards, Taste Awards and a 2020 induction into the Taste Awards Hall of Fame. Knight continues to deliver a diverse mix of engaging and inspiring cooking programming that resonates globally.

VC-based fashion startup The Lobby launches

The Lobby, a personalized shopping concierge service that brings the store to the customer at the office, recently launched.

Backed by top investors including SV Angel and Third Kind Venture Capital, The Lobby was inspired by Google veteran Abigail Holtz‘s own workplace experiences where coworkers regularly tried on clothing purchases at the office, using the bathroom as a makeshift dressing room. Noting how both the workplace and consumer shopping habits have changed over the past decade, Holtz and team set off to re-imagine shopping for millennial consumers, focusing on the thing’s millennials value most: hyper convenience, personal experiences, and innovative products that align with their values.

The Lobby curates emerging brands – such as Greats, Cuyana, Margaux, and Michi – and lets customers request products to try on before they buy. The Lobby’s courier team then delivers items and picks up returns directly from the workplace, allowing shoppers to discover, try and buy without the hassle of return forms, trips to the post office or waiting for refunds on their credit card.

With a focus on direct-to-consumer brands that have a limited brick-and-mortar presence, The Lobby gives members the opportunity to try out brands they’ve only seen in their Instagram feed – without any risk. And for brands, the Lobby offers a new distribution channel that gets their products in the hands of stylish early-adopters.

The Lobby currently delivers to over 50 companies, including most of the San Francisco Bay Area’s top tech startups, and plans to expand to additional cities including New York and Los Angeles

https://www.fromthelobby.com

Old School Fitness App brings Comedy to Workouts

If you are bored with all of the serious ways to motivate and energize your workouts, perhaps it is time for something different. Something like… humor. The “Old School” Fitness App wants you to try that approach.

The Old School Coach  app will motivate you with old-fashioned brand of comedy because….when did fitness become so serious??!

Steve Holden, aka Old School Coach, will instantly remind you of your high school football coach or  that tough grandfather you had, you know the one, when you fell down told you to just “walk it off?”

Old School Coach is a real-life fitness trainer and motivational coach with 40 years of experience.  Daily messages from Coach will make you laugh and think about fitness in a different light with his “out of the box” approach! It’s definitely not another fitness app (thank goodness)! Coach will travel along with you in your daily journey to a healthier lifestyle whether you want him to or not.

For the Old School Coach, “Train your mind … change your body” isn’t just a slogan, it’s a lifestyle mantra.

Included in the app:

  • Daily greetings from Old School Coach
  • Daily Old School Coach “Tip of the Day”
  • Analysis of the previous day’s activity
  • Easy to use and perfect for all ages and busy schedules
  • Works with iPhone (will be Android compatible shortly)

For more information or to try, visit Old School Coach

Want to escape Reality? Check out That VR Joint

As one entrepreneur in Melbourne, Australia has demonstrated, you can have an entire business based on virtual reality by itself. Alan Convery has taken the idea of a video arcade, and combined it with virtual reality games

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