The 5th TASTE HALL OF FAME Inductees Announced

The Fifth year Inductees to the TASTE HALL OF FAME have been announced, and the list is here. See who joined the legends this year.

Publication Release: The Dog’s Guide to Surfing, 3rd Edition

TasteTV and TCB Cafe Publishing and Media are pleased to announce the publication of the new 3rd Edition of the genre-making book, THE DOG’S GUIDE TO SURFING.

The book that created and launched an actual international sport: Competitive Dog Surfing. Here is the premier guide to the surfing lifestyle from the view of surfers who love to hang ten with man’s best friend. “The Dog’s Guide to Surfing” brings the greatest stories, profiles lessons, advice, tips, movies, gear, and surf wear to anyone who has ever wanted to catch a wave with their four-legged pals.

Whether you just like to stroll on the beach, play in the water, or get in the line-up, “The Dog’s Guide to Surfing” shows how to really be a surfdog.

The 3rd edition is now 224 pages, and contains over 90 additional pages above the 2nd Edition, including new surf dog profiles of some of the world’s best dog surfers, as well as important dog surfing events from California to Florida, and from Texas to Australia.

Recently featured in SURFER Magazine‘s article, “How to Teach Your Dog to Surf“.

Available Now on Amazon

New Book THE WINEMAKERS PRIMER for Aspiring Winemakers

Are you interested in wine-making as a business? The information in the new Winemakers Primer book is worth its weight in gold.

Media TASTEMAKERS Summit on Feb. 10th is hot Industry Ticket

Time to Learn, Share and Network!
You are a player in the lucrative & highly influential Lifestyle Media categories of food & wine, fashion & design, and travel.
Summit attendees share ideas and experience, network, and prepare their projects and businesses for economic, audience, market and technological opportunities

The Media Tastemakers Summit is a one-of-its-kind gathering of Digital Media, Traditional Media, Online Video, Web producers, Platforms, Apps and Startups specifically focused on the lucrative & highly influential Lifestyle categories of Food & Wine, Fashion, Design & Travel. Confirmed speakers from Levi’s, Indiegogo, Mode.com, and more.

Early Bird Tickets Available.

 

SCHEDULE (Subject to Change. Check site for updates)

9:00-9:15 KEYNOTE

9:15-10:00 DIGITAL CULINARY
Food & Wine Media Tastemakers

    • Panelists:
      V. Sheree Williams, Publisher, Cuisine Noir Magazine
      Gemma Stafford, “Gemma’s Bigger Bolder Baking (YouTube)
      Eater SF (BC)
      Zagat (TBC)Moderator: TBA

10:00-10:30 DIGITAL STYLE
Fashion & Design Media Tastemakers

    • Panelist:
      Jill Manoff, Editor: Women’s Fashion, Beauty, and Style, Mode Media (Mode.com)Moderator: TBA

10:30-10:45 NETWORKING BREAK

10:45-11:30 TASTEMAKER APPS
Apps powering dining, cooking, fashion and beauty

    • Panelists:
      Jared Fazio, CEO & Co-Founder, TuLook Fashion App
      Em Olson LaFave, Din
      Sonny Mayugba, RequestedModerator: TBA

11:30-12:15 ADAPT AND THRIVE
Food, Wine, Fashion and Lifestyle coverage has had massive changes over the last several years. Our panelists will discuss these changes, as well as what they have found to be opportunities, threats, and strategies to adapt and thrive.

    • Panelists:
      Teresa Rodriguez, Tango Diva
      Mary Orlin, Bay Area Newsgroup
      Amy Sherman, Cooking with Amy
      Liam Mayclem, CBS / Foodie ChapModerator: TBA

12:15-1:15 NETWORKING LUNCH BREAK

1:15-1:45 FROM TASTEMAKER TO BESTSELLER
Turning Celebrity into a Bestselling Book, Successful models. It seems like every month a YouTube celebrity is getting a new book deal. In this moderated 30 minute session, with the Moderator focusing on guests who have experience in successfully leveraging or extending their celebrity brand and business with the use of authoring print publications, such as cookbooks or magazines. The focus of the questions and discussion will be on the rationale and experiences in following this strategy.

    • Panelist:
      Joanne Weir, TV Host, Author and RestaurateurModerator: TBA

1:45-2:15 PROMOTION, PR & SOCIAL MEDIA
PR Trends & Techniques, Strategies for developing and marketing content, building communities, and increasing audiences/followers

    • Panelists:
      Regina Grogan, User Acquisition & Mobile Experience
      Alexandra Woodruff, Trowel and Fork (Vine)Moderator: TBA

2:15-2:45 TASTEMAKING IN THE BRAND WORLD
How does an established brand use the new digital tools and business paradigms to successfully influence tastes

    • Panelist:
      Jen Sey, Global Chief Marketing Officer, Levi’sModerator: TBA

2:45-3:15 TASTEMAKER CONTENT CREATION & DISTRIBUTION
MCNs, Television, VOD, YouTube and more for multi-platform content creators.

    • Panelists:
      Thomas Escourrou, COO, Videopixie
      Darren LaShelle, KRCB Public TelevisionModerator: TBA

3:15-3:30 NETWORKING BREAK

3:30-4:00 MONETIZATION – BUILDING VALUE & FINDING REVENUE (A)
Description: Financing and Multiple Revenue Stream Options

    • Panelists:
      Alisa Cordesius, Social Innovation & Design, IndiegogoModerator: TBA

4:00-4:30 MONETIZATION – BUILDING VALUE & FINDING REVENUE (B)
Description: Advertising, Branded Content, Brand Extension

    • Panelists:
      Vishal Gurbuxani, Founder, Captiv8
      TBAModerator: TBA

4:30-5:00 BUILDING A BILLION DOLLAR BRAND

    • Panelists:
      TBA
      TBAModerator: TBA

5:00-6:00 COCKTAIL & NETWORKING RECEPTION

The Big One – TASTEABLE CALIFORNIA Episode 50

 

We are thrilled to announce that TASTEABLE CALIFORNIA Episode 50 has been released, and airs on KRCB public television to 2.5 Million Households in the 6th largest media market in the United States, the San Francisco Bay Area.

Making it to Episode 50 is a major achievement, and we could not have done it without the support of the station, our team, and of course, the food and wine creators we cover.

ABOUT EPISODE 50

TASTEABLE: California takes viewers on a weekly tour of California food and wine creators and destinations. This episode enjoys poolside dining at the Francis Ford Coppola Winery, learns how to make homemade mozzarella at Restaurant Lulu, tours legendary Scoma’s seafood restaurant in San Francisco, talks with CocoTutti about how to be a chocolatier, and gets a recipe for Warm Molten Chocolate Cake.

Produced by TasteTV, www.TasteTV.com

View the Episode 50 Intro Online (note: entire episode only airs on television, not online)

Book Release: The Fragrance Designer’s Primer

FrontCover-FragranceDesigners-smTasteTV and the Artisan Fragrance Salon are pleased to announce our newest book release is now available.

THE FRAGRANCE DESIGNERS PRIMERA Roundtable of 14 Fragrance Makers answer 34 Creative, Brand and Business Defining Questions
The title, the first of its kind in our PRIMER series, has been released and is now available on Amazon. (photos below courtesy of Paul Kiler)

Insights and tips from artisan and luxury fragrance makers from around the United States and Canada.

Description: Are you interested in perfumes and fragrance design as a small business? There are many how-to books on starting an enterprise, but often the best advice comes directly from those with actual experience. Thus came the idea for this book; this “primer.” Why not ask perfumers firsthand what they have experienced and what they recommend? With this concept in mind, we composed 34 key questions and asked them to 14 interesting artisans with experience in either perfume, skin care, or both. Their answers on creativity, branding and business are very frank and often personal, and written in a journal or diary style. The information in the resulting primer is worth its weight in gold.

PKPerfumes-FragranceDesignersPrimerBookCmpositeSmall

Featuring (by page number):
  1. Fragrance Belles-Lettres Magazine   p6
  2. Meshaz Natural Perfumes                p20 
  3. Olympic Orchids Perfumes              p38
  4. Velvet & Sweet Pea’s Purrfumery    p58
  5. LA FLEUR BY LIVVY                         p72
  6. Ayala Moriel Parfums                      p84 
  7. Ineke                                              p102 
  8. COGNOSCENTI                                p114 
  9. PK Perfumes                                   p140
  10. Pure Natural Diva                                 p156
  11. EcoGenics Active Botanical Skin Care   p162
  12. A Wing & A Prayer Perfumes                p172
  13. MIKMOI                                                p188
  14. En Voyage Perfumes                            p196