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CHOCOLATE PROFILES IN THE CHOCOLATE GUIDES:
Readership
Active, Educated, Involved, and with Great Taste
The CHOCOLATE GUIDES are useful for people who love great chocolate. They range from those who travel either regionally or locally, to those who need to know what products to stock in their retail location. They range from food writers and journalists looking to broaden their scope of coverage, to gift givers looking for the most attractive presents.
CHOCOLATE GUIDES support, inform and reach an educated, travelled and active audience. The readership is motivated to experience the depths of the chocolate world and its myriad dimensions, and believes that the finer things in life are earned by looking for what you want, appreciating quality and skill, and enjoying good taste.
On average they are similar to those of most TasteTV viewers and TCB CAFE Publishing & Media readers:
• Core Age Range: 21-49 years
• Education: College degree, some post-graduate work
• Average Household Income: Middle to High ($55K-$150K+)
• 70% Female, 30% Male
• Dines out three times monthly
• Travels at least once annually
• Involved in cultural, sports, community or other social activities
• Likes to collect cookbooks or travel guides
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