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SEMINAR / PANEL
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PARTICIPANTS |
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9:00-
9:30 |
The High-Speed Financial Pursuit of New Media TasteMakers
Hear an overview of the dynamics fueling the investment and influence of the New Media TasteMakers. These include changing consumer tastes, audience behaviours and options, acceptance of non-mainstream sources & channels of information, shifting spending on New Media advertising & promotion, lower barriers to entry, the sluggish response of large media conglomerates, and emerging technology. Find out the key metrics, trends, statisics, latest developments and future possibilities.
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TasteTV
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| Core Topic |
Influencing & Following Consumer Tastes in a Digital World: The New Players, The New Paradigms, The New Moguls
In this series of panels and discussions, meet some of the most important new players and tastemakers in the world of Digital Media. Find out what makes them successful at what they do, what's working, what's not, where things are headed, and how much influence they have over millions of consumers.
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9:30-
10:30 |
Digital Culinary: Food & Wine New Media
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Chow.com
Foodbuzz.com
Yahoo!
Boorah.com
Gayot.com
ArtoftheDrink.com (moderator) |
10:30-
11:15 |
Digital Style: Fashion & Design New Media
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Sugar Publishing
Fashiontribes.com
Somagirls.tv
Stylehive.com
TasteTV Design (moderator) |
11:15-
11:30 |
Break
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11:30-
12:15 |
Digital Area Guides: Metro-Regional New Media
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SFStation / Boulevard Networks
LA.com
Metromix / Tribune Interactive
Zvents
SF CVB (moderator) |
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12:15-
1:15 |
Marketplace Networking Luncheon
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| Core Topic |
The TasteMakers Challenge: Maintaining Relevance and Thriving in Times of Continual Change
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1:15-
2:15 |
Traditional Media: Embracing Digital Strategies to Viably Evolve
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The Print & Television Response: TV, Magazine & Newspaper Lifestyle Sections Begin to Adapt to New Media Concepts for Features, Food, Fashion, Travel & Events. Is it Working? Can They Maintain Leadership, Eyeballs, & Advertisers?
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Turnhere
Kickapps
Zinio
Hartle Media (moderator) |
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New Media: Incorporating Digital Options for Expansion & Growth
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2:15-
3:00 |
The Rise of TasteMaker Content and Distribution on Mobile Systems, P2P, and Out of Home Networks. Hear about what to expect very soon.
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Intercasting Corp
Bhootan
Danoo
MobiTV |
3:00-
3:45 |
Social Networks and Broadband Platforms discuss solidifying their role as the brick and mortar, and bread and butter, of the New Media TasteMaker.
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YouTube
Fanpop
Reality Digital
FutureWorks (moderator)
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3:45-
4:00
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Break
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| Core Topic |
Mastering the Lucrative Business of Taste in New Media
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4:00-
4:45 |
Profitable Branding & Marketing: Word of Mouth Amplified - Leveraging Influencer Buzz at the Local Level
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Yelp* |
4:45-
5:30 |
The Bottom Line: Revenue & Funding, Partnerships & Acquisitions: What are your options for making money? They range from search engines and click thru advertising, to joining Ad Networks, accepting payment for Product Placements, raising more Venture Capital, or other more innnovative methods. Hear from the experts.
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Federated Media
Burst Media
Tilzy.tv (moderator)
Additional To be announced shortly |
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5:30-
6:30
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Wine & Cocktail Reception
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