Posts

Bulleit Whiskey Woody Tailgate Trailer has popup style and lasting flavor

Bulleit Whiskey Woody Tailgate Trailer-image003-1
Bulleit Whiskey has launched a national tour of lunch, cocktails and tastings, and they are doing it from their own pop-up tailgate trailer.

The trailer was originally designed for the Neiman Marcus Fantasy Gift Guide and retails at more than $150,000.  Created by iconic designer Brad Ford, the Woody was created from repurposed Bulleit barrels and features a fully stocked bar of Bulleit Bourbon, Rye and 10-Year.  It’s been featured on The Today Show, CNN and more.

The Bulleit Whiskey Woody Tailgate Trailer experience varies depending on the event. For example, in Oakland they hosted the event at Peoples Barber Shop. During the popup event, Bulleit offered free haircuts and shaves to selected participants members. They also had complimentary Bulleit Bourbon cocktails as well as snacks. (All attendees must be 21+)

To track the tour, go to Instagram page @BulleitUS

Bulleit Whiskey Woody Tailgate Trailer-image004

The Pop-up Playbook from Eventbrite

Our good friends at Culintro have brought to our attention that our great friends at Eventbrite (which we use for all of our direct event ticket sales), have created a nice how-to for restaurants and bars considering holding their own pop-up event.

The compilation is called the Pop-up Playbook, and collects the advice of several experts for you to use. (BTW, they did not call on us, which is of course an oversight since we also manage PopUpRestaurants.com).

Popupplaybook-eventbrite

It also includes a Toolkit to help you organize your popup event, such as this Popup Report on ‘experiential dining.’

To view the Eventbrite Pop-up Playbook, go here.