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Wooden Market Hall becomes Eye-catching temporary Swedish Landmark

The old market hall, built in 1886, in Stockholm’s Östermalm district is known for the prestige its history carries among its committed customers. In 2012, this well-established rendezvous point in Stockholm’s finest district faced a critical need for a complete renovation, and the city invited bids for the refurbishment project. The entrepreneurs of the market hall needed to relocate for a couple of years.

The solution for this challenge was to build a temporary building made of Metsä Wood’s Kerto® LVL (laminated veneer lumber), so that the entire offering of the old market hall was still available under one roof. Afterwards, the building is easy to take down and reuse somewhere else.

A 100% temporary building made from sustainable wood

The architectural agency Tengbom saw the potential in the exceptional circumstances. As part of the refurbishment project, they designed the concept of a temporary, modular wooden building that could built alongside the old hall. Tengbom wanted to promote sustainable construction.

“A standard solution for a temporary building would have been a marquee with an aluminium or steel frame. But this solution would have clashed with the prestigious brand of the market hall. And that is what we needed to cherish”, says principal architect Mark Humphreys.

The temporary market hall is actually an interesting combination of wood, glass and plastic. All these materials are lightweight, easy to work with and affordable, making them the best choices for temporary use. Even though the architecturally very sophisticated building might look a little rough on close examination, the mission was accomplished, as these affordable materials manage to give an impression of polish and value, just like the neighbourhood around it.

The building’s roof structure consists of glulam columns and Kerto LVL beams in a grid structure, which is a strong shape, but makes the construction appear lighter and requires less material. The roof above the grid is made of plywood clad with sound-absorbing insulation made from wood fibre. The acoustics are one of the most successful elements of the project.

The plastic used in the building is multichannel plastic with lots of air pockets, giving the material a very good insulation value. The plastic parts are completely prefabricated and they are airtight, watertight and naturally insulated. The glass in the windows is also insulated glass.

A fire protection treatment on the wooden parts guarantees the fire safety of the temporary market hall. The beams are painted with a transparent fire-retardant coating on site, and the plywood of the desks and floors has had a similar treatment. The floors and the columns were covered with plasterboard up to a height of three metres.

Temporary construction became a sight

The temporary market hall in Östermalm turned out to be a bright, luminous, modern and truly welcoming place with stores and restaurants. Offering longer opening, hours it has attracted new visitors without losing the regular ones. So far, the market hall has received over 55,000 visitors per week – almost a 100% increase compared to the old hall.

The refurbishment of the old market hall will be completed in 2018. The city of Stockholm can look for an opportunity to reuse the building in another location, or they can sell it – the building can have another life.

Experience the construction of Östermalm’s temporary market hall at: www.metsawood.com/references/

Highlights from the Popup Artisan Fragrance Salon

TasteTV recently held its first Popup Fragrance Salon, at the chic and upscale Zinc Details design store in San Francisco.

IKEA opening in-store Pop-Restaurant locations called The Dining Club

As reported on Popuprestaurants.com, IKEA, global purveyor of inexpensive interior design and furniture, is taking their in-store restaurants a step further, and are launching some as pop-ups for customer use, and called “The Dining Club”.

As reported by FORTUNE Magazine, “Ikea announced this week it will open a pop-up restaurant in the company’s Shoreditch, London location where diners will build their own meals in the sense that they’ll serve as the chef, preparing food for their group of friends and family. Called “The Dining Club,” Ikea’s new experimental restaurant will open for two weeks in mid-September.”

Timeout London also reports, “With the help of IKEA food experts, you’ll choose the menu, with everything from ceviche to carpaccio, smoked fish to pork belly and white chocolate cheesecake or Rull Tårta (that’s a Swedish Roly Poly, for the uninitiated) for dessert.

We look forward to seeing if IKEA’s Dining Club popups go global too.

Bulleit Whiskey Woody Tailgate Trailer has popup style and lasting flavor

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Bulleit Whiskey has launched a national tour of lunch, cocktails and tastings, and they are doing it from their own pop-up tailgate trailer.

The trailer was originally designed for the Neiman Marcus Fantasy Gift Guide and retails at more than $150,000.  Created by iconic designer Brad Ford, the Woody was created from repurposed Bulleit barrels and features a fully stocked bar of Bulleit Bourbon, Rye and 10-Year.  It’s been featured on The Today Show, CNN and more.

The Bulleit Whiskey Woody Tailgate Trailer experience varies depending on the event. For example, in Oakland they hosted the event at Peoples Barber Shop. During the popup event, Bulleit offered free haircuts and shaves to selected participants members. They also had complimentary Bulleit Bourbon cocktails as well as snacks. (All attendees must be 21+)

To track the tour, go to Instagram page @BulleitUS

Bulleit Whiskey Woody Tailgate Trailer-image004

The Pop-up Playbook from Eventbrite

Our good friends at Culintro have brought to our attention that our great friends at Eventbrite (which we use for all of our direct event ticket sales), have created a nice how-to for restaurants and bars considering holding their own pop-up event.

The compilation is called the Pop-up Playbook, and collects the advice of several experts for you to use. (BTW, they did not call on us, which is of course an oversight since we also manage PopUpRestaurants.com).

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It also includes a Toolkit to help you organize your popup event, such as this Popup Report on ‘experiential dining.’

To view the Eventbrite Pop-up Playbook, go here.