Media TASTEMAKERS Summit on Feb. 10th is hot Industry Ticket

The Media Tastemakers Summit is a one-of-its-kind gathering of Digital Media, Traditional Media, Online Video, Web producers, Platforms, Apps and Startups specifically focused on the lucrative & highly influential Lifestyle categories of Food & Wine, Fashion, Design & Travel. Confirmed speakers from Levi’s, Indiegogo, Mode.com, and more.

Early Bird Tickets Available.

SCHEDULE (Subject to Change. Check site for updates)

9:00-9:15 KEYNOTE

9:15-10:00 DIGITAL CULINARY
Food & Wine Media Tastemakers

• Panelists:
  V. Sheree Williams, Publisher, Cuisine Noir Magazine
  Gemma Stafford, “Gemma’s Bigger Bolder Baking (YouTube)
  Eater SF (BC)
  Zagat (TBC)Moderator: TBA

10:00-10:30 DIGITAL STYLE
Fashion & Design Media Tastemakers

• Panelist:
  Jill Manoff, Editor: Women’s Fashion, Beauty, and Style, Mode Media (Mode.com)Moderator: TBA

10:30-10:45 NETWORKING BREAK

10:45-11:30 TASTEMAKER APPS
Apps powering dining, cooking, fashion and beauty

• Panelists:
  Jared Fazio, CEO & Co-Founder, TuLook Fashion App
  Em Olson LaFave, Din
  Sonny Mayugba, RequestedModerator: TBA

11:30-12:15 ADAPT AND THRIVE
Food, Wine, Fashion and Lifestyle coverage has had massive changes over the last several years. Our panelists will discuss these changes, as well as what they have found to be opportunities, threats, and strategies to adapt and thrive.

• Panelists:
  Teresa Rodriguez, Tango Diva
  Mary Orlin, Bay Area Newsgroup
  Amy Sherman, Cooking with Amy
  Liam Mayclem, CBS / Foodie ChapModerator: TBA

12:15-1:15 NETWORKING LUNCH BREAK

1:15-1:45 FROM TASTEMAKER TO BESTSELLER
Turning Celebrity into a Bestselling Book, Successful models. It seems like every month a YouTube celebrity is getting a new book deal. In this moderated 30 minute session, with the Moderator focusing on guests who have experience in successfully leveraging or extending their celebrity brand and business with the use of authoring print publications, such as cookbooks or magazines. The focus of the questions and discussion will be on the rationale and experiences in following this strategy.

• Panelist:
  Joanne Weir, TV Host, Author and RestaurateurModerator: TBA

1:45-2:15 PROMOTION, PR & SOCIAL MEDIA
PR Trends & Techniques, Strategies for developing and marketing content, building communities, and increasing audiences/followers

• Panelists:
  Regina Grogan, User Acquisition & Mobile Experience
  Alexandra Woodruff, Trowel and Fork (Vine)Moderator: TBA

2:15-2:45 TASTEMAKING IN THE BRAND WORLD
How does an established brand use the new digital tools and business paradigms to successfully influence tastes

• Panelist:
  Jen Sey, Global Chief Marketing Officer, Levi’sModerator: TBA

2:45-3:15 TASTEMAKER CONTENT CREATION & DISTRIBUTION
MCNs, Television, VOD, YouTube and more for multi-platform content creators.

• Panelists:
  Thomas Escourrou, COO, Videopixie
  Darren LaShelle, KRCB Public TelevisionModerator: TBA

3:15-3:30 NETWORKING BREAK

3:30-4:00 MONETIZATION – BUILDING VALUE & FINDING REVENUE (A)
Description: Financing and Multiple Revenue Stream Options

• Panelists:
  Alisa Cordesius, Social Innovation & Design, IndiegogoModerator: TBA

4:00-4:30 MONETIZATION – BUILDING VALUE & FINDING REVENUE (B)
Description: Advertising, Branded Content, Brand Extension

• Panelists:
  Vishal Gurbuxani, Founder, Captiv8
  TBAModerator: TBA

4:30-5:00 BUILDING A BILLION DOLLAR BRAND

• Panelists:
  TBA
  TBAModerator: TBA

5:00-6:00 COCKTAIL & NETWORKING RECEPTION