Forever 21 is teaming up with Cheetos for an intriguing collection of on-trend fashion and accessories based on the increasingly popular Flamin’ Hot and Crunchy flavors. The snacks have almost become memes unto themselves, and fashion is the next logical step.
The Forever 21 x Cheetos capsule collection celebrates the Cheetos fans’ passion for the cult-fave snack with playful statement pieces that bring the “Cheetos Look” to life! The limited-edition collection includes Cheetos Crunchy and Cheetos Flamin’ Hot printed swimsuits, sweatshirts, t-shirts, dresses and much more.
“Cheetos is more than a snack brand; we’ve become a lifestyle brand among our fans,” says Brandi Ray, Senior Director of Marketing, Frito-Lay North America. “So what better way to embody that lifestyle than with a clothing line in partnership with Forever 21 – another brand with an incredibly passionate fan base similar to Cheetos.”
The fashion capsule collection, comprised of women and men’s styles, is available online and at Forever 21 stores nationwide and retails from $5 to $30.
“We are so excited to join forces with an iconic snack like Flaming Hot Cheetos,” announces Linda Chang, Forever 21 Vice President of Merchandising. “Flaming Hot Cheetos fans are so fanatical, and over the past couple of years, we have seen their love for this food illustrated all over pop culture, and in particular, via social media. We are so honored to be releasing this limited edition capsule!”
