Twins For Peace & Singer Macy Gray’s My Good Sneaker Collaboration to Help Families in Need
Sustainable footwear company Twins For Peace, through its social impact initiative, has announced a collaboration with My Good and its founder, Grammy award-winner Macy Gray, on a limited edition series of sneaker releases. Macy Gray co-designed each pair of shoes, with a limited release date. For every pair of sneakers purchased, Twins For Peace will donate a percentage of the proceeds to My Good to help families who have lost loved ones to police brutality.
Twins For Peace and My Good joined together with synonymous values to create a meaningful collaboration that aligns with My Good’s mission to support families affected by police brutality. Twins for Peace was created after founder Max Mussard offered his shoes to a child in Madagascar during a game of soccer and was greatly impacted by the child’s gratitude and happiness after receiving the shoes. Twins For Peace has already worked with NGOs in Colombia, Cameroon, Mozambique, India, Haiti, Mali, Senegal and is excited to begin humanitarian initiatives in the United States with this collaboration. The Soles To Souls objective was created to encourage people to walk in peace and consciously use the soles of the shoes to touch the souls and hearts of others. Soles represent our feet and our behavior to walk in peace, and with every step pushes us to remember there is hope and beauty in the world.
“I have always been a fan of sneakers and partnering with Twins for Peace was a no-brainer, their values soulfully align with My Good” said Gray. “This collaboration is an effort that will benefit families in need, as well as draw attention to the incredible work Twins for Peace does worldwide. While on the road and even during this past year where comfort is key, sneakers have been a staple in my wardrobe and it was an honor to be able to help design this collection that is not only fashion-forward, but gives back in such a humanitarian way.”
Twins For Peace footwear is designed in France and made consciously in Brazil. Each sneaker comes with the Twins For Peace signature elephant logo placed on the sole of each shoe with “Be Cool Be Good” stamped inside the cushion of every pair. Soles To Souls color palette features red, white, and blue representing the American and French flags. Each purchase includes a QR code integrated with a video from Macy Gray on a custom sneaker box.
About Twins For Peace
Created in 2009 by the twins Maxime and Alexandre Mussard, the French brand Twins For Peace was born to promote humanitarian values through its shoes. In 2018 the brand was incorporated into the global group NVH Studios to make it a lifestyle and, at the same time, invest consistently in countries affected by poverty through the creation of long-lasting solidarity projects. Since 2009, the company has donated the equivalent amount of more than 15,000 shoes through the “Be COOL, Be GOOD” initiative and continuously invests in the least developed countries’ health and education systems. Twins For Peace arrived in Brazil in 2011 and 2014 in a partnership with the Gol de Letra Foundation, founded by the player Raí.
About My Good
My Good is a 501(c)3 nonprofit founded in July 2020 by artist Macy Gray, along with Charyn Harris and Grace Blake to support families who have lost an immediate family member due to police brutality. The heart of the mission is to ensure that families receive the much-needed emotional, educational, and financial support as they navigate the aftermath of their loss.
Production Process
To guarantee the sustainability of the products, Twins For Peace sought material inputs with little impact. The soles of the shoes are made with 50% natural rubber, extracted from rubber trees, whose raw material has zero CO2 emissions into the atmosphere and provides resilience, elasticity, and comfort; and 50% recycled rubber, from the reuse of materials that would take years to decompose in nature and which, when transformed, add resistance and durability to the footwear.
@mygooddotorg
