The ad:tech conference produced some very useful information. Here’s a post on Mashable about How Diggnation Makes Money from Ads:

Hosted by “Internet Superstar” co-hosts Martin Sargent and Gator, the live event was a good way to end the ad:tech conference here in San Francisco. It was the first time something like this had been done for the conference, and it was a pretty fun (and funny) way to end a conference that’s all about monetizing business from ad revenue.

Sargent and Gator’s guests included Kevin Rose, Ask Ninja, Jeff MacPherson of Tiki Bar TV and Wine Library’s Gary Vaynerchuck. Each guest got to play a clip from their show, and Ninja was there “live” via satellite to do his thing. And as entertaining as it was to get all these web-famous personalities on stage together, the topic of discussion was on advertising revenue and how it’s applied to their programs.

Rose said that Diggnation is pretty picky about its sponsors, which is evident in the product placement you’ll typically find in a given episode. Vaynerchuck, on the other hand, gave a useful speech on the monetization capacity of his core business thanks to his expansion of his product through the creation of a made-for-web program.

The key takeaway? Advertising is about the product and the content. Get that right, and you’ll be all good, when it comes to advertising. This is typically easier when you’re already a trusted source or name, and even MacPherson noted he had filmmaking experience that lent to the ability for him to better create content. But you get the point. Do what you love, and advertisers will love you.

Sadia Harper, YouTube

Sadia is the Manager of HowTo & Style on YouTube. She is responsible for building and managing the HowTo & Style vertical by uncovering quality content identified by the YouTube community, developing programs to highlight and encourage distinctive talent, and collaborating with industry experts and publications on ways to engage the YouTube audience and expand their brands on the site.

Prior to joining YouTube, Sadia worked for Crate & Barrel and CB2 as a Store Designer in Chicago, Los Angels, and the Bay Area. She received her B.A. in Cinema Theory from the University of Illinois.

Jamison Tilsner, Tilzy.tv

Jamison Tilsner began his career in traditional film and television production but quickly recognized the profound impact that IP distribution of video would have on the media industry. He created Tilzy.TV, an online publication that reviews internet-television, and CityCapture.com, a production network and syndication system for video spots of local consumer interests. Jamison also offers consulting and production services to internet companies.