Liz Gannes at NewTeeVee reports on some of the reasons why what we now call a “hit” is no longer what we used to call a “hit” when the Nielsen reports, etc. where the only barometer of success.

Gourmet Magazine Editor Ruth Reichl says Print Magazines are dead

Hard to bring that into complete accord with the fact that the Food Network Magazine is growing like gangbusters, but she does have years of experience on which to base this observation.

Ruth says:

“It’s a very rarefied world,” she said. “It was a world that most people—I had no idea that this particular world existed. I sort of think of it as ‘Ruthie in Wonderland.’ People are fascinated by the world. It’s a life that is probably coming to an end.”

“That kind of luxury that we all had is probably a thing of the past. The new business realities have changed the life at Condé Nast. I think print magazines as we know them will cease to exist.”

“The business picture was not good for Gourmet,” she said. “It was a magazine that depended on luxury advertising, unlike many of the epicureans. Most of our competition gets a lot of different kinds of advertising. Our main categories were travel, automotive, financial, jewelry—that all went away. That was just the way that it was. I guess at a certain point the company decided that advertising wasn’t coming back. I wasn’t privy to those discussions.”

We are pleased to announce that nominations are now being accepted for the TASTY AWARDS.

The Tasty Awards‘ goal is to recognize and acknowledge outstanding excellence in video content focused on food, drink, fashion and design.

Who do you watch? Who do you love? What have you produced? Nominated submissions can include Web Programs, Television Programs, Mobile Content, and Films & Documentaries.

There are also special categories for promotions and campaigns, as well as for casts and personalities.

To submit a nomination, or for more information about the Tasty Awards, go to www.TastyAwards.com

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