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City Roots from Mass. Bay Brewing Company has a line of crisp ciders in a range of tasty flavors that celebrate both the urban drinker and the rural sources. Made exclusively from fresh-pressed apples, they are typically dry and naturally gluten free.
Current flavors include:
“At Mass. Bay Brewing Company, we’re all about innovating in new categories, and contributing to the communities we call home,” said Dan Kenary, CEO and co-founder of Mass. Bay Brewing Company. “City Roots helps us do both – establish a brand dedicated entirely to the cider category, while giving our fans something new to enjoy, and a reason to feel good about it.”
Says City Roots, “After apples from local New England orchards are fresh-pressed for cider, the apple pulp gets sent back to local farmers to feed their pigs to help eliminate waste. Then once the cider is packed, sold and sipped, a portion of all City Roots sales will be directed to local environmental groups in the area where the cider is sold, with the goal of bettering outdoor urban areas”
The brand launch includes a partnership with 1% for the Planet, a New England-based organization with a global mission to bring financial support to environmental nonprofits. Through this partnership, 1 percent of all City Roots sales will be directed to local environmental groups in the area where the cider is sold, with the goal of bettering outdoor urban areas.
Mass. Bay Brewing Company, which was originally founded as Harpoon Brewery in 1986, was established by a passionate group of individuals in search of better beer options, during a time when variety was limited. The company was issued Brewing Permit #001 by the Commonwealth of Massachusetts, since it was the first to brew commercially in Boston after a dormant period of about 25 years. Today, Mass. Bay Brewing Company’s portfolio of brands includes Harpoon Brewery, UFO Beers, Clown Shoes, Arctic Summer and City Roots, with offerings ranging from Harpoon Brewery’s award-winning IPA to innovative limited release beers, as well as premium spiked seltzers and craft ciders. Mass. Bay Brewing Company celebrates its 5-year anniversary as an ESOP this year.
Find it at stores and online, and at http://www.cityrootscider.com
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