San Francisco-based REBBL beverages brand has released an eye-opening and inspirational short film, hosted by actor Ruby Rose, about sustainable food supply chain sourcing, and helping reduce the causes of human trafficking. The film serves as an origin story about how the REBBL brand was created to address this issue, rather than acting as an add-on mission.

Says REBBL, “Solutions to human trafficking and many of the largest challenges facing our planet lie in finding ways to use business as a force for good. Rather than just a product with a mission, this is the story of a mission – to eradicate the root cause of human slavery – with a product. [This] is also a story of an organic ingredient, the mighty Brazil Nut, one of over 70 that REBBL sources from around the world to help uplift communities.” The film follows the REBBL team deep into the Peruvian Amazon to learn how one community has been positively affected by the brand’s impact sourcing efforts.

Initial assumptions might be that this is just another branded promotional film, but that is not the case. Many viewers have commented on how it has completely opened their eyes about how and why they can have a larger role in managing the sources and conditions of their own food, as well as be more mindful of its origin.

View the entire 30-minute film above.

Music by Michael Franti & Spearhead