TasteTV
  • Link to X
  • Link to Facebook
  • Link to Instagram
  • ABOUT
    • ABOUT TASTETV
      • About TasteTV
      • TCB Cafe Publishing
      • LaGrange Point
      • The TASTE Awards
      • The TASTY Awards
      • Chocolate Television
    • PRESS ROOM
      • PRESS ROOM
      • AS SEEN ON
    • IN DEVELOPMENT
    • SHOP FOR MERCH
    • CONTACT US
    • CAREERS
  • DISCOVER
    • Food
      • Food
      • Restaurants and Chefs
      • Snacks
      • Recipes
      • Book Releases and Reviews
    • Chocolate
    • Wine
    • Cocktails, Drinks and Spirits
    • Fashion and Design
    • Wellness and Health
    • House and Home
      • House and Home
      • Home and Kitchen Appliances
    • Gift Guide
    • Travel
      • Travel
      • San Francisco
      • Los Angeles
      • Miami and Florida and Caribbean
      • New York
      • Chicago
      • Seattle
    • Luxury
      • Luxury
      • Sunglasses and Eyewear
      • Cars & Yachts
      • Fragrance and Perfume
      • Book Releases and Reviews
      • Cool Tech
      • Travel
      • Celebrity News
    • Music
    • PROMOTIONS & DEALS
  • PROGRAMMING
    • PROGRAMMING
    • TELEVISION SERIES
      • TASTEABLE
      • SHORT FILMS ON
      • MUSIC CALIFORNIA
      • THE TASTE AWARDS
      • CALIFORNIA MUSIC VIDEO AWARDS
      • TasteTV SERIES
      • WORLD DOG SURFING
      • BEST OF THE TASTE AWARDS
      • TEENS TV DANCE PARTY
      • CALIFORNIA PILATES
      • HEALTH TECH
    • ONLINE CHANNELS
    • CONTACT US
  • VIDEO
  • PUBLICATIONS
  • EVENTS
  • SERVICES
    • BUSINESS SERVICES
    • TECH SERVICES
    • CAREERS
  • SHOP
    • CHOCOLATES & GOODS
    • TasteTV MERCH & FASHION
    • EVENT TICKETS
    • BOOKS
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu

Vertical Field’s vertical farms help get Produce to Market in Times of Crisis

In good times or bad, having food grown closer to where it’s consumed can often be a good backup, or even first choice. This is true in urban areas as well as rural, and vertical farms are a great option.

Indoor urban vertical farms such as those created by startup Vertical Fields can grow produce in warehouses with controlled climate and light conditions. These setups are seeing a surge in demand that could signal a lasting change in how we get our fruits and vegetables.

Since COVID-19 has thrown a wrench in supply-chain logistics, food packaging plants and farms have shut down due to sick workers, and trucking routes have been disrupted by lockdowns. Harvests are being left to rot in the fields.

People are more concerned about who is handling their food, where it’s coming from, and how many stops it had before hitting the shelves.

Because a majority of people now live in cities, and very little of our food is produced there, it makes sense to bring the farm to the city

One pioneering agro-tech company, Vertical Field, is harnessing the power of geoponic technology, agricultural expertise, and smart design to tackle all of these issues and more. The Israeli startup – cited by Silicon Review as a “50 Innovative Companies to Watch in 2019” and named by World Smart City in 2019 as “Best Startup” – produces vertical agricultural solutions that help the environment, improve human health conditions, cut down on human handling, reduce waste, and make fresh, delicious and more produce available 365 days a year locally and directly to consumers and other end users.

“Vertical Fields offers a revolutionary way to eat the freshest greens and herbs, by producing soil based indoor vertical farms grown at the very location where food is consumed,” said Vertical Field’s Chief Executive Officer, Guy Elitzur of Ra’anana, Israel who is hoping to place his ‘vertical farms’ in retail chains and restaurants establishments in cities throughout the US.

“Not only do our products facilitate and promote sustainable life and make a positive impact on the environment, we offer an easy to use real alternative to traditional agriculture. Our Urban farms give new meaning to the term ‘farm-to-table,’ because one can virtually pick their own greens and herbs at supermarkets, restaurants or other retail sites,” he adds.

Vertical Field’s Urban Crops offers an ideal alternative to traditional agriculture, especially in urban settings where space is scarce. The soil-based platform can grow hundreds of types of crops – pesticide-free, indoors or outdoors – and requires no training to operate.

From Wall to Fork

Vertical farming in cities is an energy-efficient, space-saving, farming alternative to traditional crops grown in acres and fields. Thanks to Vertical Field, everyone from city planners and architects to restaurants, supermarkets, hotels are using vertical farming to create lush, green edible spaces in congested areas around the world.

Portable Urban Farm

An alternative to the living wall is Vertical Field’s unique Vertical Farm®, which can be placed in either a 20-ft or 40-ft. container equipped with advanced sensors that provide a controlled environment. This technology constantly monitors, irrigates, and fertilizes crops throughout every growth stage. Healthy, high-quality fruits and vegetables flourish in soil beds that contain a proprietary mix of minerals and nutrients.

Advantages of Vertical Field’s Vertical Farm:

  • Bug-free and pesticide-free – healthy, fresh, and clean produce
  • Less waste – uses 90% less water
  • Shorter growing cycles, longer shelf life
  • Plants are “in season” 365 days/year – grow whatever you want, no matter the weather or climate conditions of the geography
  • Consistent quality
  • Modular, expandable, and moveable farm
  • Automated crop management
  • More Sterile Environment
  • Less Human Contact

About Vertical Field

Vertical Field is a leading agro-tech provider of vertical farming and living green wall solutions for urban environments and smart cities. The company is operated by professionals, agronomists, researchers, and a multi-disciplinary team, enabling the development of smart walls that combine the best of design and manufacturing, smart computerized monitoring, soil-based technology, water and lighting technology and more. Vertical Field delivers next-generation vertical farming systems for a global clientele, including Facebook, Intel, Apple, Isrotel, Microsoft, and many more.

 www.verticalfield.com

Share this entry
  • Share on Facebook
  • Share on X
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Reddit
  • Share by Mail
http://www.tastetv.com/theme2/wp-content/uploads/2020/04/can-a-vertical-farm-help-get-produce-to-market-in-a-lockdown-BbpzK3ZBmQ0.jpg 720 1280 TasteTV http://www.tastetv.com/theme2/wp-content/uploads/2014/06/enfold-logo-test2.jpg TasteTV2020-04-30 15:15:182020-04-30 15:15:18Vertical Field’s vertical farms help get Produce to Market in Times of Crisis
You might also like
USA Rice President & CEO Addresses Domestic Rice Supply
Put some Sparkle in your face coverings with Glitterati Masks
5 Great Additions for the Home Office when You’re Working at Home
SIGN UP FOR THE NEWSLETTER & GET TASTE TV UPDATES
Sign Up for Email TasteTV Newsletter Updates

FACEBOOK

TASTETV INSTAGRAM

Follow on Instagram
GET TASTE TV UPDATES
Sign Up for Email Newsletter Updates
Copyright 2026 TCB Cafe Publishing and Media LLC / TasteTV, 2026 © All Rights Reserved
  • ABOUT TASTETV
  • TELEVISION SERIES
  • BOOKS/PUBLICATIONS
  • EVENTS
  • IN DEVELOPMENT
  • PRESS ROOM
  • CAREERS
  • PROGRAMMING
  • SERVICES
  • CONTACT US
  • PRIVACY
  • EDITORIAL POLICIES

NEW IDEAS FOR A NEW WORLD

Search Search
  • Link to X
  • Link to Facebook
  • Link to Instagram
Link to: Rina Sawayama slays in new music video Comme des Garcons Link to: Rina Sawayama slays in new music video Comme des Garcons Rina Sawayama slays in new music video Comme des Garcons Link to: Photo of the day: Music Video Awards Winner Harrison Tinsley Link to: Photo of the day: Music Video Awards Winner Harrison Tinsley Photo of the day: Music Video Awards Winner Harrison Tinsley
Scroll to top Scroll to top Scroll to top