An interesting article on StreamingMedia.com by Tim Siglin. We of course at TasteTV believe that we have a very unique approach and video content, but other companies are always interesting to watch.
Tim says “The appearance of UK-based Videojug.com suggests that the appeal of DIY video is growing, but potential investors in such sites would do well to consider three factors before signing the dotted line.”
wine FLIGHT: Sexy Red Wines #1
wine FLIGHT takes a close and lingering look
at Six Sexy Red Wines on TasteTV.
Episode 1 of Sexy Red Wines. Read more…
Get ready to salivate over Laderach’s
beautiful Swiss chocolates, as presented
by Michael Freeman, of Cocoa Bella Chocolates.
Read more…
Want to know more about what it takes
to be a professional food writer? View our
ongoing series with those in the field. Part
2 of our interview with food editor Jan Newberry.
Read more…
What makes the Myth Cafe’s
Brown Bag Lunch such a hot item
(and why do so many feel the same
way about the chef)? Take a look.
Read more…
Named after the ancient city of
Troy, Troya is a new concept in
an old style: modern Turkish
food in a comfortable setting
Read more…
Do you like pate or rilettes?
If so, you’ll enjoy meeting the head
of the legendary pate makers,
Marcel et Henri. Read more…
Tour the home-cooked gourmet meals,
great wine, and stylish decor at
Paragon Restaurant. Read more…
Visit the the Italian fresco-inpired
Emporio Rulli Gran Caffe, where
the food, pastries and coffee are
as authentic as in Rome. Read more…
“Lessons from the Food Critics” meets
Jan Newberry, well-known magazine Food Editor,
who talks about what she does in her profession
covering the food industry. Part 1 of 3.
Read more…
Sommelier Eugenio Jardim of the famous
Jardiniere restaurant talks with TasteTV
host Susan Jones about five wines that
he highly recommends, and what makes
them great. Read more…
Michael Freeman of CocoaBella Chocolates
talks about Michel Cluizel’s single
origin chocolates, including his huge,
and hugely popular, “Criolle” cocoa
pod chocolates. Read more…
Take a tour of the cool and modern
El Dorado Kitchen & El Dorado Hotel
in Sonoma Valley’s Wine Country.
Read more…
Food Writer Kim O’Neill reviews
Le Creuset cookware.
technorati tags:TasteTV, restaurants, video, content, food,
Chocolate, wine, recipes, cooking,
Restaurant Reviews,
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While we might not consciously realize it, the enjoyment of a meal involves all five of our senses. The engagement of four of the senses is pretty obvious: taste, smell, touch (aka texture), and sight. But what about the fifth sense, sound? Although not necessarily the front man in a dining experience, sound does play a significant role in the enjoyment of a meal. Let me pose to you a question: Does the way a person describes food have an effect on your perception of a meal? Does it play a key role in determining what you’re going to eat that night? Absolutely.
“I love using adjectives,” a chef friend of mine told me at a party the other night, her eyes giddy with enthusiasm. “I love making my customers’ mouths water with really detailed descriptions of the food.”
When it comes right down to it, chefs are salespeople, and it is their job to seduce you with irresistible descriptions of your forthcoming meal. For example, it would not be in the chef’s (or the food’s) best interest for the seafood special of the day to be described as “salmon with yogurt sauce” when it could instead be billed as “grilled wild salmon wrapped in grape leaves, drizzled with lemon and dill-scented yogurt and finished with sizzling sesame seeds.”
Diners need to be excited about what they’re going to eat. That salmon dish was, in fact, the entrée of a dinner menu I proposed for a client’s dinner party last week. Which description do you think I used when writing the menu? The second one, of course. My client shouted a big, “Yes, sounds delicious!” when she read the menu. After all, who can resist the allure of “sizzling sesame seeds?”
Another effective menu writing technique is stating the provenance of the ingredients. With the desire for sustainable, locally grown agriculture and the rejection of hormone-treated meats, the origin of the meal they are about to eat is vital to many diners. To the joy of many in the food industry, boutique growers and artisans are now household names, and diners seek them out on menus.
This is especially true in San Francisco, where higher end restaurants make it a practice to include the sources of the ingredients in their menus. For example, this week Jardiniere is featuring “Wolfe Ranch Quail with Baby Lettuce, Agridolce Onions and Champagne Grape Salad” as well as “Blossom Bluff Nectarines, Belgian Endive and Prosciutto di Parma Salad with Marcona Almonds, Honey-Thyme Vinaigrette.” Sounds divine. The next time you’re dining out, take a moment to appreciate the crafting of the menu. It will open your eyes to a whole new angle on enjoying a meal.
Sweet corn is truly one food that can be called uniquely American, and is symbolic the world over for the New World’s bounty. Not only is it a staple of barbecues, picnics and Midwestern summer festivals, but it has become a popular ingredient in many foods, from chilled salads where it adds a sweet pop, to spicy southwestern dishes with it’s sweetness offsetting the heat of hot peppers.
Here in the Midwest, sweet corn is at the peak of it’s season. This weekend, Sun Prairie, Wisconsin, kicks off it’s Sweet Corn Festival, where you can buy cooked and buttered sweet corn by the tote-full for the price of an Extra Value Meal at a fastfood counter. Canneries are bringing it in from the fields by the truckload, and little roadside stands dot the highways and county roads, selling corn for $3 to $4 per dozen ears (alongside their other bounty of melons, tomatoes, cucumbers, onions and peppers, to name a few).
Every family has their own way of cooking corn around here, and mine is no exception! Now, I generally buy my corn from an old timer who sells it on a street corner at my local city park. His farm has been in his family for over 125 years, and they still work the land, harvesting their crop in the morning, and bringing it into town in the afternoon. This farmer grows an especially sweet variety of corn, and like all super sweet varieties, it becomes starchy if overcooked. Here’s my method of cooking sweet corn, modified for the super sweet varieties:
What you’ll need:
6 to twelve ears of the freshest super sweet (aka “Candy Corn”) corn possible, shucked
One large pot (1 1/2 to 2 gallon capacity)
Fill pot 2/3 way with water. Cover and bring to a rapid, rolling boil.
Add shucked corn. Cover. Remove from heat! Let stand covered for 9 to 10 minutes (for traditional varieties of sweet corn, let stand covered for 10 to 12 minutes). That’s it! Your corn should now burst when you bite into it!
Enjoy the summer harvest, and check out your local farmer’s markets!
Eric
I’ve lived in the San Francisco area for 6 years. I’ve had my experience with the hippie scene, dined on vegetarian raw food a few times, and I once even ate a “sustainably conscious” meal served on an oak leaf. So why am I still intrigued by vegan cuisine? For 2 reasons: it’s healthy and it’s impressive.
My first professional cooking gig was as a vegan chef, so trust me when I say that tasty vegan cuisine is impressive. Cooking imaginative, satisfying meals without meat, dairy or animal products of any kind (including such an innocent-sounding ingredient as honey) is NOT an easy task. Well-prepared vegan food can be described as creativity at its finest. When a cook is limited in the ingredients that she’s allowed to use, and many classic cooking techniques no longer apply, she’s got to have some innovation up her sleeve, and a calibrated palate to boot.
When I was in Los Angeles this past weekend I sampled a fair share of vegan food, out of a sense of adventure and a desire for some culinary inspiration. I can’t lie – I stumbled upon the first vegan restaurant purely by accident; it was located next to a chocolate shop that I came to see. (There, now that’s my dirty little confession.)
The restaurant was impressively full for 3:30 on a Saturday afternoon. And I was delighted to see that the diners were more than just your stereotypical gaunt hippies teething on leaves of romaine. The vegan diners at this location included healthy-looking women with scripts in their hands (hmm…celebrity spotting?), as well as burly male companions, guys with baseball hats, and what you might call just “regular” people. Even I, who’s lived in California for several years, and who eats vegan occasionally, expected the clientele to be either as thin as a sheet of nori or as mangy as a plate of sprouts. But this clientele included a truly diverse demographic. To my delight, I even saw a table of hipster Gen-X guys chatting it up at the table next to me. Granted, they were eating the mock meatloaf and veggie burritos (the closest menu selections to meat imposters), but they were digging into their food with the gusto of Texans at a BBQ joint.
Over at a nearby banquette, I sat enjoying an order of vegetarian sushi – a roll of brown rice, tempeh, kale and carrots; chilled gazpacho, and a side of wheat-free, whole-grain cornbread with a side of carrot-cashew spread. It was delightful. Loved the flavors, loved the textures. And anyone who claims that vegan cuisine is a close relative to bird food will cast a dubious eye when I say that I was full for the rest of the day. So full, in fact, that I couldn’t find room for dinner later that night.
Later in the weekend I sampled some vegan “salmon” rolls, a barley cookie and, believe it or not, a very impressive dairy-free, fruit juice-sweetened, chocolate-cherry truffle.
Curious about vegan food? Here are 2 Los Angeles restaurants to check out:
RFD 414 N. La Cienega Blvd. www.realfood.com
Leaf Cuisine 11938 W. Washington Blvd. www.leafcuisine.com
TasteTV’s new program, “Lessons from the Food Critics,” debuts today at TasteTV, and in September on Comcast On Demand/TasteTV.
The first episode is Part 1 of our interview with San Francisco Magazine’s Food Editor Jan Newberry.
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