TRUE RELIGION Announce New THIS IS TRUE Brand Ambassadors Lee, Lane, and Guardiola

True Religion has announceed Tommy Lee, Nikki Lane and Herizen Guardiola as their THIS IS TRUE Spring 2017 campaign brand ambassadors. This season the California based brand continues to celebrate the individuality of their consumer, engaging personalities from the music industry that embody the brand’s non-conformist values.

On the heels of the first THIS IS TRUE campaign, the new wave of ambassadors feature a rock legend, a southern rebel and a multi talented ingénue. Each of these artists stem from diverse musical backgrounds to form a fresh and eclectic vision for the True Religion customer.

Iconic Mötley Crüe drummer, Tommy Lee, exudes classic rock style and conveys a nostalgic sense of heavy metal rebellion.

Emerging country artist Nikki Lane‘s southern outlaw persona adds a new element of assurance and empowerment.

Actress and singer Herizen Guardiola brings a youthful edge to the campaign.

“Each ambassador personifies the unique qualities of the True Religion DNA. We are a brand known for ‘doing denim different’, these artist’s personalities and view of the world, push our brand proposition forward” says Chief Marketing Officer Tara Peyrache.

The artists reflect the True Religion consumer: diverse, unique and driven with a passion to remain true to themselves.

SEE A VIDEO FROM THE THIS IS TRUE CAMPAIGN

The LA Jean Brand on the hips of Celebs like Kylie Jenner

New jean brands come and go every year, and not all of them make it onto the A-listers. Fortunately FASHION NOVA has done quite well for itself in Los Angeles. Fashion Nova is worn by Hollywood’s sexiest ladies including Kylie Jenner, Nicki Minaj, Khloe Kardashian, Amber Rose, Bella Thorne and Blac Chyna to name a few.

FASHION NOVA has positioned its brand as “The cutting edge and trendsetting fashion brand that now makes it possible for every girl to look and feel like Hollywood royalty. From the perfect hip hugging high wasted jeans to the curvaceous and daring bodycon dresses…From classic dark rinse jeans, to the perfect black skinny pants and winter’s hottest trend of white jeans, all who love to wear the newest fashion forward trends whether they’re at the hottest celeb filled hot spot or running around town.”

Prices average around $50.

See more at www.fashionnova.com

Costero California Bar + Bistro satisfies in Los Angeles

Costero is a very pleasant surprise. Formally known as the uber-Italian restaurant “Paparazzi” in the Sheraton Gateway hotel, it is a new home for California style cuisine with a coastal influence.

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Cate & Chloe Down to Earth Jewelry Collection released – a Jenny McCarthy fave

Cate & Chloe has recently launched their new boho summer 2016 collection, “Down to Earth”, featuring earth tones and feminine jewelry.

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Red Carpet Flashback – Celebrity Top Chef Fabio Viviani at the 2nd Annual TASTE AWARDS

Haily Helton interviews celebrity TV chef Fabio Viviani and mixologist Jacopo Falleni on the Red Carpet for The 2nd Annual TASTY AWARDS for ED MAGIK TV, the premiere awards show celebrating the year’s best in Food, Fashion, and Home Lifestyle programs on Television, in Film, and Online.

Fabio is a fan favorite from programs such as TOP CHEF, and is a multiple TASTE AWARD winner.

The TASTE AWARDS celebrate the year’s best in food, fashion and lifestyle programs on television, in film, online and on radio.

The 2nd Annual TASTE AWARDS were held at Grauman’s Egyptian Theatre in Hollywood, California on January 13, 2011.

Fragrance Company launches new film, Meet the Harmony

It’s not often you get a new brand, with new stores in places around the world like Los Angeles on Melrose (per Essential Home Magazine ), plus a new movie to support it. But with the Harmonist that’s exactly what you get.

Says FilmFest.com, “Bruno Aveillan shot ‘Meet the Harmony’ for the new perfume Brand The Harmonist… at Festival de Cannes 2016 which the company is attending for the first time. ‘Meet the Harmony’, tells the love encounter between a man and a woman who will be guided and inspired by an alchemist of senses, a creator of harmony: The Harmonist. It is set in sober and eternal City of Paris, magnified by an elegant black and white treatment, Bruno Aveillan offers us a contemporary fable, modern yet poetic, with subtle emotions which resonate to surrealism, through the magics of special effects.

The sound track was composed by french icon Bruno Coulais.

According to Yahoo Movies, at Cannes:

Kate Hudson, Heidi Klum, Common, Orlando Bloom and Karolina Kurkova started their night at the launch party for The Harmonist, a Paris-based fragrance line based on feng shui and inspired by the elements of water, wood, fire, earth and metal. The maison de parfum spared no expense for the bash, taking over the beach venue in front of the Hotel Martinez, which was transformed into a Harmonist-themed nightclub with music by Martin Solveig and an exclusive performance by Jason Derulo.

The Harmonist – theharmonist.com
Creation : Bruno Aveillan and Story Studio – storystudio.fr
Directed by Bruno Aveillan
Produced by Quad – quad.fr