CHEFS IN JEANS: Adam of the LunchPad SF in Standard Deviation

Chefs have to dress for comfort and utility, yet they also want to dress for style and appeal. Of course, most of the times this means blue jeans, but that doesn’t limit their choices. In today’s Chefs in Jeans we have chef and restaurateur Adam Hubbell of the daily popup known as The LUNCHPAD in San Francisco’s Hayes Valley. Adam is wearing a pair of New York-based Standard Deviation‘s Beta jeans.


Created by Adam Hubbell, Mark Hubbell, and Chris Snowden, The Lunchpad offers an upscale sandwich experience in the Hayes Valley neighborhood of San Francisco. Combining the finest ingredients with unexpected and original touches such as house-made habanero bacon and pickles made from an old family recipe, The Lunchpad is reinventing the genre, one sandwich at a time. Open 9a to 2:30p Monday through Friday and 11a to 2:30p on Saturdays and Sundays, The Lunchpad serves both the brunch menu and lunch menu all day long, seven days a week, and has recently introduced a full bar to their weekend service.


Based in Brooklyn, Standard Deviation combines contemporary menswear with streetwear influences. Starting in 2016, co-founders Manuel Gonzales-Luna and Stephanie Park have sought to create a brand that their friends would want to wear.

The Beta jeans unique features:

  • A classic, straight cut through the seat and the thigh
  • Tapered leg for a clean, modern fit
  • Slightly longer rise for an updated look

See more here

AC Hotel Lands in San Francisco with a Message: Be Cool

AC Hotels have debuted near San Francisco the latest in their line of design-led hotels for travelers with an upper-moderate-tier lifestyle. The new AC Hotel is in the Oyster Point area of South San Francisco, strategically placed between San Francisco and San Francisco Airport (SFO).

Travis Marsh, “Don’t Call Me”: MCVA Best Love Song Award Winner

TasteTV and the MUSIC CALIFORNIA VIDEO AWARDS announced that Travis Marsh, “Don’t Call Me” is  the Best Love Song Award Winner for the MUSIC CALIFORNIA VIDEO AWARDS.

Travis Marsh comes from Southern California, but don’t mistake him for a Los Angeles native: the singer-songwriter, producer, and multi-instrumentalist grew up in the town of Camarillo, about 45 minutes north of the city. Camarillo is an agricultural area, and without the distractions of an urban environment, Marsh says “There really isn’t much to do besides lock yourself in a room and play music all day.”

In an interview with, Marsh said, “I’ve always viewed songwriters as the therapists for the public. I think a great songwriter is someone that has mastered the art of tapping into our deepest inner emotions and memories. They can bring you back to moments in your life and then they become a part of you.”

He takes influences from bands like The Eagles, Pink Floyd, and the Avett Brothers; stellar songwriters like Bob Dylan and Ryan Adams; and the old troubadours like Jackson Browne and Joni Mitchell. It’s a melting pot of styles that doesn’t fit into a single genre box, but sun-bleached California pop mixed with a heavy dose of desert country-rock comes close.

The MUSIC CALIFORNIA VIDEO AWARDS show takes place in one of San Francisco’s unique music venues, Neck of the Woods, and is an amazing evening bringing together music videos, musician appearances, fans, and of course music video awards.

Tickets for the event are available on Eventbrite
and on Facebook

The USIC CALIFORNIA VIDEO AWARDS are an offshoot of TasteTV’s music television series for the San Francisco Bay Area and Wine Country, “MUSIC CALIFORNIA”. Reaching over 2.5 million households on PBS-affiliate station KRCB, MUSIC CALIFORNIA brings a festival of West Coast music to California viewers. The series includes featured music videos and interviews from California-based bands, artists, and musicians. More at

Official sponsors of the “MUSIC CALIFORNIA VIDEO AWARDS” include: Clubcard Printing and more.

Artist bio courtesy of Hip Video Promo

San Francisco fetes each Holiday Season at The Great Dickens Fair

One of San Francisco’s most popular holiday traditions does not take place in Union Square or at Fisherman’s Wharf. Instead, it happens far on the other side of town, at the Cow Palace. This is where on for several weekends in November and December The Great Dickens Fair comes to life.

360 Degree Food Festival: Eat Drink SF

Going to a food festival is always a great opportunity. Being able to test a new type of camera while there is basically icing on the cake. In this case, it was the Insta360 Nano. The Insta360 shoots pictures and HD video in 360 degrees. The images can be used in Virtual Reality (VR) goggles, as well as on sites such as YouTube.

A food festival like Eat Drink SF is the perfect place, because you have a wide variety of food and drink, and lot of people and places to capture.

We set up our camera at various partner tables around the event, and produced short 30 second 360 degree videos from each. The quality of the initial videos were impressive, although we have to admit that after editing, export, and upload to YouTube they did lose a fair amount of resolution.

If you couldn’t go, or even if you could, take a look at what we saw.

In the spotlight:

  1. 360 View of Eat Drink SF: REBBL
  2. 360 View of Eat Drink SF: Fine Cooking Magazine
  3. 360 View of Eat Drink SF: Blue Diamond, Almond Breeze
  4. 360 View of Eat Drink SF: Temple Rye
  5. 360 View of Eat Drink SF: China Live and Lillet
  6. 360 View of Eat Drink SF: Don Julio
  7. 360 View of Eat Drink SF: (name?)
  8. 360 View of Eat Drink SF: Tratto
  9. 360 View of Eat Drink SF: Lillet
  10. 360 View of Eat Drink SF: Mixologists
  11. 360 View of Eat Drink SF: House Spirits Distillery
  12. 360 View of Eat Drink SF: Blue Stem Brasserie

San Francisco’s premier food, wine, beer, and spirits festival. Eat Drink SF (fka SF Chefs) returns for its 9th year to celebrate the Bay Area’s world-class culinary community. The festival is four days of delicious events featuring our four signature Grand Tasting experiences that highlight 160+ restaurants and 70+ breweries, wineries, and distilleries throughout the weekend. Guests meet the area’s top chefs, taste their way through more than 35 creative bites from restaurants around the Bay Area (each Grand Tasting features different restaurants), enjoy unlimited pours of wine, beer, and cocktails, learn about wine in the SF Wine School’s classroom, watch demonstrations on the main stage, play giant lawn games in our Backyard Bites zone, and be part of this quintessentially San Francisco celebration of flavor.

Wine and Food Experiences at California Wineries

If wine goes well with everything, then why shouldn’t you look for wineries that include everything with their wine? That’s an interesting question, and a good one to consider when voyaging around wine country. Fortunately in California this is more of a philosophical question than a real one, as so many places allow you to pair great food and great wine in the same visit.