Billabong Collaboration With Andy Warhol: Warhol Surf

Billabong has released Warhol Surf, an exclusive apparel and accessory collaboration with one of the world’s most iconic artists, Andy Warhol. The collaboration comes through Billabong LAB, a division of the company that supports artists, musicians, designers, photographers and surf icons, and The Andy Warhol Foundation for the Visual Arts, a non-profit organization recognized as one of the leading funders of contemporary art in the United States.

Warhol once said “I came out of the womb on a surfboard.” Warhol Surf showcases Andy Warhol’s little-known fascination with surf culture and is rooted in a mutual desire to challenge convention – a driving force found in both Warhol’s work and Billabong’s product innovation. The collaboration comes as a natural evolution of Billabong’s rich history in partnering with the most influential artists, including Bob Marley and Metallica.

“Warhol’s rebellious spirit and attraction to non-conformists led him to Southern California in 1968 where he spent two weeks filming surfers as part of his underground film, San Diego Surf. The Foundation is proud to collaborate with Billabong to celebrate individuals who refuse to be defined by convention,” says Michael Dayton Hermann, The Andy Warhol Foundation’s Director of Licensing.

“Andy’s dedication to progressing art and his love for the surf culture became a powerful connection to our brand and inspired us to create this collection,” says Billabong’s Global Brand President, Shannan North. “To see Warhol’s iconic art come to life on our silhouettes is an important and celebrated moment in our brand history.”

Warhol Surf is available globally at select specialty retailers and online at www.billabong.com. The collection features a range of surf-inspired products for men and women including boardshorts, swimwear, tops, tees and accessories, born as a result of combining Andy Warhol’s iconic art with Billabong founder Gordon Merchant’s original designs and signature silhouettes.

For more information on Billabong, Billabong LAB, The Andy Warhol Foundation for the Visual Arts, Inc., and Andy, visit warholsurf.billabong.com and warholfoundation.org or on Instagram at @Billabong and @Billabongwomens.

 

Festival Style Roundup #1

Festival Style means how you dress whenever you feel like relaxing, getting together with friends, listening to great music, and having some good food. Here are some of our picks in our Roundup #1 of recent festival selections.

New Shoe Collection and Collab by Great Brands + Wooster + Lardini

For the fifth capsule of the Greats + Wooster + Lardini 2017 collaboration, Nick  Wooster selected a mismatched navy and white premium canvas with a smooth leather lining. Along with a second silhouette that is constructed from a durable grey canvas decorated with silver 3M polka dots that subtly reflect the light.

Each style sits atop an elevated Margom outsole, adding a bit more height than Greats’ traditional Margom sole. Greats + Wooster + Lardini branding can be found on tan calf lining, along with Greats’ signature bar tack stitch in neon orange placed on the heel cup. The collection is hand crafted by Greats artisans in the Marche region of Italy.

The Greats + Wooster + Lardini collaboration is available  on greats.com

Soccer Star ZLATAN Appears in own Underwear Commercial

If you are a soccer fan (or football fan, if you aren’t from the U.S.), then you know Zlatan.

Following in the footsteps of David Beckham, Zlatan now has his own brand, A-Z Sportswear. He is promoting it in a campaign that centers around the concept of gold – your own inner gold.

Gold belongs to anyone who dares to start something, and has the strength to see it through. Gold isn’t reserved for the precious few that can afford it. Because it’s inside all of us, just waiting to be uncovered. The more you push yourself, the brighter it shines. ”

Along this theme, A-Z’s boxers have gold on the inside.

The Inner Gold video features music by Swedish rapper Erik Lundin.

TRUE RELIGION Announce New THIS IS TRUE Brand Ambassadors Lee, Lane, and Guardiola

True Religion has announceed Tommy Lee, Nikki Lane and Herizen Guardiola as their THIS IS TRUE Spring 2017 campaign brand ambassadors. This season the California based brand continues to celebrate the individuality of their consumer, engaging personalities from the music industry that embody the brand’s non-conformist values.

On the heels of the first THIS IS TRUE campaign, the new wave of ambassadors feature a rock legend, a southern rebel and a multi talented ingénue. Each of these artists stem from diverse musical backgrounds to form a fresh and eclectic vision for the True Religion customer.

Iconic Mötley Crüe drummer, Tommy Lee, exudes classic rock style and conveys a nostalgic sense of heavy metal rebellion.

Emerging country artist Nikki Lane‘s southern outlaw persona adds a new element of assurance and empowerment.

Actress and singer Herizen Guardiola brings a youthful edge to the campaign.

Each ambassador personifies the unique qualities of the True Religion DNA. We are a brand known for ‘doing denim different’, these artist’s personalities and view of the world, push our brand proposition forward” says Chief Marketing Officer Tara Peyrache.

The artists reflect the True Religion consumer: diverse, unique and driven with a passion to remain true to themselves.

SEE A VIDEO FROM THE THIS IS TRUE CAMPAIGN

Project Social T Launches New Collection

Project Social T launches their Spring ’17 collection on their website, ProjectSocialT.com, featuring a range of designs from loungewear to specialty dyed dresses, rompers, and tees.