Paella recipe shoot for TASTEABLE television program

This is a highlight picture from our shoot of a recipe demonstration at Joya restaurant in Palo Alto, California for the new upcoming public television program called “TASTEABLE: California”.

This picture looks as delicious as the paella by Chef Fabrice Roux tasted. Program will air on public television KRCB.

McDonald’s Cracks an Egg for Advertising


Fast food giant McDonald’s and ad firm Leo Burnett have cracked a giant egg for an outdoor billboard that is designed to get your attention…and make you very hungry.

Reports the Chicago Sun Times:

This ain’t no ordinary egg. It happens to be 21 feet tall. It’s also been ingeniously designed to crack open to promote McDonald’s fresh eggs for breakfast. The billboard includes a timer that starts the cracking-open process around 6 a.m. each day. The egg closes up by around 10:30 a.m. The egg-travangza in Wrigleyville also will do its thing for each Chicago Cubs home game through at least mid-August.

McDonald’s also has a giant coffee mug in New York’s Times Square. Apparently coffee and eggs are still big breakfast items somewhere…

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TasteTV and Tasteable Blogger Pick: UrbanDiner.ca

Canada has some great food and lifestyle bloggers, eh?

Here’s one from a list we’re putting together:
UrbanDiner.ca
http://urbandiner.ca/

by Andrew Morrison.

It seems like Mr. Morrison covers a lot of ground, with restaurant reviews, links to events, job posts, some video blogs, resto-gossip, and lots of eye-candy photos on the home page.

It makes want to you start planning a trip to BC (British Columbia for those of you who don’t know the names of parts of the country north of the US).

TasteTV Events include:

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