Are you interested in perfumes and fragrance design as a small business? There are many how-to books on starting an enterprise, but often the best advice comes directly from those with actual experience. Thus came the idea for this book; this “primer.” Why not ask perfumers firsthand what they have experienced and what they recommend?
With this concept in mind, we composed 34 key questions and asked them to 14 interesting artisans with experience in either perfume, skin care, or both.
Their answers on creativity, branding and business are very frank and often personal, and written in a journal or diary style. The information in the resulting primer is worth its weight in gold.
By Ida Meister of Fragrantica.com: “…One of the fascinating aspects is how each perfumer revealed his/her creative process. All prefer to begin the creation of fragrant compositions alone: some insist upon completing them without extra nose input. While some individuals had previously been in business ventures and were incredibly savvy, many learned the hard way-making painful costly mistakes all along their learning curve. What was so wonderful was their willingness to share this, in order to be truthful and hopefully spare others the same growing pains.”
By Einsof of CaFleureBon.com: “…There’s a literary perfumer party going on in The Fragrance Designer’s Primer…a collection of interviews with some of the leading niche/artisan perfumers- many of whom we have had the honor of working with at ÇaFleureBon. We have covered the Artisan Fragrance Salon/TasteTV Awards for four years and the book encapsulates much of the pioneering spirit of artisan work. An expansion on simple fragrance reviews or company profiling, we learn as much about the perfumer and their process, as we do their individual back stories and interests. Laurie Stern of Velvet and Sweet Pea Purrfumery, for example, came across her love for perfume making while searching out lace in France for her former clothing business; Paul Kiler of PK Perfumes was inspired by walking through meadows of Mountain Misery (a plant called ‘kit-kit dizzie’ by Native Americans) as a child (the fern exudes a resin containing up to 12% essential oil!)…..”