Tag Archive for: music california

Xavier Toscano, “Runaway”: MCVA EDM/Dance Award Winner

TasteTV and the MUSIC CALIFORNIA VIDEO AWARDS announced that Xavier Toscano, “Runaway” is the EDM/Dance Award Winner for the MUSIC CALIFORNIA VIDEO AWARDS .

His newest single “Runaway” finds the balance between contemporary and timeless. From a production perspective, Xavier delivers a song that throbs, bounces, and weaves as well as anything on the airwaves. At its core, it is a song that is built on a foundation of mesmerizing beats and rhythms while spreading an enticing melody over the top.

It’s not just in the studio that Xavier Toscano exhibits this kind of passion. He’s quickly becoming known in the Bay Area as an artist whose live show delivers an energy that can only come from a performer who wholeheartedly believes in every word, every hit, and every note. One challenge when making music videos is to find a way to capture the natural energy of an artist and translate it to the camera. In the Benjamin Jones-directed video for “Runaway,” Xavier carries the pop music torch and brings down the house with an electrifying performance.

“Runaway” is a good bet to run away with the hearts and minds of viewers! A wild array of visuals combining live action and enhanced CGI footage takes Xavier from one man to a full compliment of pop star presence. Each verses features the camera on the inside of a square, each panel simultaneously featuring Xavier in his element, performing for an eager audience on the other side of the camera. Much like the energy of the song cannot be contained, Xavier explodes outside of the box for each chorus. The panels give way to a single Xavier dissolving into a blue and purple gradient like a cloud of stardust. The energy of this track is a bona fide banger that will connect with eyes and ears across the spectrum!

The MUSIC CALIFORNIA VIDEO AWARDS show takes place in one of San Francisco’s unique music venues, Neck of the Woods, and is an amazing evening bringing together music videos, musician appearances, fans, and of course music video awards.

Tickets for the event are available on Eventbrite
https://www.eventbrite.com/e/music-california-music-awards-2017-tickets-38854277189
and on Facebook https://www.facebook.com/MusicCaliforniaVideoAwards/

The MUSIC CALIFORNIA VIDEO AWARDS are an offshoot of TasteTV’s music television series for the San Francisco Bay Area and Wine Country, “MUSIC CALIFORNIA”. Reaching over 2.5 million households on PBS-affiliate station KRCB, MUSIC CALIFORNIA brings a festival of West Coast music to California viewers. The series includes featured music videos and interviews from California-based bands, artists, and musicians. More at www.TasteTV.com/music-california

Official sponsors of the “MUSIC CALIFORNIA VIDEO AWARDS” include: Clubcard Printing and more.

Artist bio Courtesy of Hip Video Promo

music

Austin David, “Find Me a New Way”: MCVA Cinematography Award Winner

TasteTV and the MUSIC CALIFORNIA VIDEO AWARDS announced that Austin David, “Find Me a New Way” is the Best Eye (Cinematography) Award Winner for the MUSIC CALIFORNIA VIDEO AWARDS.

“Find Me A New Way” is three minutes of pure California party music at its best, and it’s sure to establish Austin David as a performer to watch. We’d say that it isn’t too late in the year for a song like this, but the truth is, whenever “Find Me A New Way” is playing, the sun is shining.

Why are we so confident? It’s because “Find Me A New Way” has everything that makes modern California pop a commercial and creative force: an instantly-winning melody inspired by ‘80s and ‘90s classics, an inspirational lyric that doubles as a call to the dancefloor, a winning, impassioned, rhythmically compelling vocal performance by Austin David, and production that nods to – but is not defined by – EDM. This is a track that demands visual accompaniment, and director Chad Schollmeyer has paired it with a clip that underscores its strengths and amplifies its feel-good mood. Schollmeyer, like David, is a new face in California pop; also like David, he’s got the talent that’s bound to get him noticed. Nothing raw about that talent, either – these two artists arrive fully developed and ready to thrill the pop audience.

Just like the song, the video for “Find Me A New Way” emphasizes the liberating effect of transitions. In Schollmeyer’s clip, we never know exactly where we are: on a ranch?, near the beach?, at a villa on a Caribbean island? The scene changes happen seamlessly, just as Austin David’s on-camera quick-changes – manually assisted by a trio of female dancers – seem to defy limitations of time and space. One thing is always true, though: wherever Austin David and his friends go, the sun is always shining, and a party is right around the corner. Sometimes it’s the dancers who bring the celebration – one complete with streamers and confetti blown at the camera. More often, it’s Austin David himself, whose exuberance and joy fill every frame.

The MUSIC CALIFORNIA VIDEO AWARDS show takes place in one of San Francisco’s unique music venues, Neck of the Woods, and is an amazing evening bringing together music videos, musician appearances, fans, and of course music video awards.

Tickets for the event are available on Eventbrite
https://www.eventbrite.com/e/music-california-music-awards-2017-tickets-38854277189
and on Facebook https://www.facebook.com/MusicCaliforniaVideoAwards/

The MUSIC CALIFORNIA VIDEO AWARDS are an offshoot of TasteTV’s music television series for the San Francisco Bay Area and Wine Country, “MUSIC CALIFORNIA”. Reaching over 2.5 million households on PBS-affiliate station KRCB, MUSIC CALIFORNIA brings a festival of West Coast music to California viewers. The series includes featured music videos and interviews from California-based bands, artists, and musicians. More at www.TasteTV.com/music-california

Official sponsors of the “MUSIC CALIFORNIA VIDEO AWARDS” include: Clubcard Printing and more.

 

Media Alert: Music California Video Awards announce Six Award Winners

TasteTV and the MUSIC CALIFORNIA VIDEO AWARDS announced today six additional winners of the 2017 Awards.

  • Best Movement (Choreography): KORR-A “Cali Love”
  • Best Eye (Cinematography): Austin David, “Find Me a New Way”
  • Makes Us Laugh: Will Jay, “Leading Man”
  • True California: Hal B1n0, “Sour Grapes”
  • Best Love Song: Travis Marsh, “Don’t Call Me”
  • This Rocks: Roger Jaeger, “Elevator”

TasteTV’s Music California Video Awards will release the names of additional winners in other award categories over the upcoming week, leading up to the awards event on February 22nd in San Francisco. The MUSIC CALIFORNIA VIDEO AWARDS show takes place in one of San Francisco’s unique music venues, Neck of the Woods, and is an amazing evening bringing together music videos, musician appearances, fans, and of course music video awards.

Tickets for the event are available on Eventbrite https://www.eventbrite.com/e/music-california-music-awards-2017-tickets-38854277189
and on Facebook https://www.facebook.com/MusicCaliforniaVideoAwards/

The MUSIC CALIFORNIA VIDEO AWARDS are an offshoot of TasteTV’s music television series for the San Francisco Bay Area and Wine Country, “MUSIC CALIFORNIA”. Reaching over 2.5 million households on PBS-affiliate station KRCB, MUSIC CALIFORNIA brings a festival of West Coast music to California viewers. The series includes featured music videos and interviews from California-based bands, artists, and musicians. More at www.TasteTV.com/music-california

Official sponsors of the “MUSIC CALIFORNIA VIDEO AWARDS” include: Clubcard Printing and more.

TasteTV’s new series MUSIC CALIFORNIA Launches

TasteTV is proud to announce that it’s newest television series, MUSIC CALIFORNIA, debuts on KRCB Television in the San Francisco Bay Area, Wine Country, and various locations in Northern California.

MUSIC CALIFORNIA features music, performances, and videos by artists from, in, or about California, the Golden State.

The program plays on selected Saturday nights at 11pm and 11:30pm, and the first two episodes include music by the following:

Episode 1:

  • David Lazarus
  • Scrub & Ace Ha
  • weareTheBigBang
  • Noodlez
  • Rebecca Jade
  • The Christopher Brothers
  • Alex Alexander

Episode 2:

  • KORR-A
  • Alex di Leo
  • Kristine Mirelle
  • Charles Wright
  • David Haerle
  • California Roots Festival

See more MUSIC CALIFORNIA information at: http://www.tastetv.com/music-california/