SAN FRANCISCO, July 25, 2012 /PRNewswire/ — popchips, inc., the top selling line of popped chips and one of the fastest growing snack brands in the u.s., today announced that katy perry, global pop superstar and long-time fan of the brand, has joined popchips as an investor and ambassador that will include being featured in the company’s first national advertising campaign launching this fall.
what started out as a snack craving for katy perry has turned into an exciting partnership, combining katy’s unique style and personality with the innovative, grassroots brand that has quickly become one of the most popular snack brands in america.
“i remember it was late at night, and i was craving a midnight snack without the guilt,” said katy perry, “the bag stood out in the minibar, and i was pleasantly surprised when i read the back of the label and saw that it was a healthier choice. i was hooked after my first bite! when i discover something good, i want to share it with everyone i know, so i tweeted about it; popchips came to me, and i’ve decided to invest in popchips and join the team as a creative partner!”
popchips has created a new category of popped snacks with its delicious, guilt-free option to the fried (unhealthy) and baked (undelicious) choices lining snack aisles. since launching in 2007, popchips has developed a passionate following and has been winning awards and acclaim as the “best snack,” “best chip” and as one of “america’s hottest brands.”
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global popstar katy perry partners with popchips®
Jamie Oliver, Tyler Florence, Average Betty, Anthony Bourdain, Top Chef, Project Runway, Style.com and Guy Fieri lead the awards finalists with several nominations each. Hosted by food and travel television star Zane Lamprey of Travel Channel and HD Net fame, the two-hour red carpet event takes place at the Egyptian Theatre in Hollywood on January 13th, as well as filmed for later broadcast.
The show features a star-studded lineup of food and fashion TV celebrities, including Tanya Holland (Cooking Channel, Food Nework), Leslie Sbrocco (PBS), Nathan Lyon (Fit TV, Discovery Health, PBS, Food Network), and Bobby Bognar (History Channel), along with newcomers such as Candice Kumai (Lifetime, Bravo’s Top Chef), Brian Boitano (Food Network), Daniel Green (ShopNBC), Luciene Salomone (WE tv), Amy Paffrath (E! Entertainment Television), Jeannie Mai (Style Network), Kevin Roberts (TLC), Peter Ishkhans (Style Network), Aida Mollenkamp (Food Nework, Cooking Channel), and more.
Special Achievement Awards have been announced for Niecy Nash, Gordon Ramsay, Mario Batali, Joan Rivers, Tyra Banks, Ryan Seacrest, Cat Cora, Heidi Klum, Martha Stewart, and Gail Simmons, among others.
The viewer appetite and response to food and style programs has surged over the last decade, making them some of the highest watched and sponsored video content. The TASTY AWARDS spotlight the year’s best achievements in food, fashion, and home lifestyle programs on television, in film, and on the web.
The following are several of the nominees and categories for the 2011 TASTY Awards. To participate in the Viewers Choice voting starting November 15th, or for a full list of nominees, please go to www.TastyAwards.com, as well as get updates on Twitter at www.Twitter.com/TastyAwards
Best Drink or Beverage Program: Television
Drink Up with Darryl Robinson
The Winemakers
Drinking Made Easy with Zane Lamprey
Wine & Dine with Mastro
Best Drink or Beverage Program: Web
12 Second Cocktails
Art of the Drink
Raising the Bar with Jamie Boudreau
Mixology
Thirsty Girl TV
Wine Library TV
Best Food Program: Television
America’s Test Kitchen
Diners, Drive-ins and Dives
Good Eats
No Reservations
Top Chef
Jamie Oliver’s Food Revolution
Best Food Program: Web
Average Betty
CHOW.com
Aarti Parti
The Culinary Institute of America
Working Class Foodies
Jamie Oliver Recipes
Best Food Travel Series: Television
Avec Eric (Eric Ripert)
Bizarre Foods
Diners, Drive-ins and Dives
The Great Food Truck Race
No Reservations
Throwdown With Bobby Flay
Best Food Travel Series: Web
CMN Travels-Culinary Media Network
Working Class Foodies
The Hungry Pedaler
Vegan Hotspot
Without Borders
Savoring the Best of World Flavors: World Culinary Arts Series
Best Reality Series: Food or Drink
The Great Food Truck Race
The Next Food Network Star
Top Chef
Iron Chef America
Jamie Oliver’s Food Revolution
Top Chef Masters
Best Food or Drink Video Podcast
Avec Eric (Eric Ripert)
Average Betty
Epicurious
Farmers’ Market Gourmet
Simply Ming
Working Class Foodies
Best Home Chef in a Series
Average Betty
Working Class Foodies
What Would Brian Boitano Make?
Food Wishes
Barefoot Contessa
Down Home with the Neelys
Best Chef in a Series
Jamie Oliver’s Food Revolution
Throwdown With Bobby Flay
Mexico – One Plate at a Time
Good Eats
Barefoot Contessa
Hubert Keller: Secrets of a Chef
Best Fashion or Design Program : Television
America’s Next Top Model
Kimora, Life in the Fab Lane
Project Runway
The Rachel Zoe Project
What Not To Wear
Best Fashion or Design Program : Web
Cool Hunting
Fashion TV
Ford Models TV
Style.com
Vogue TV
Fashion Network
Best Reality Series: Fashion or Design
America’s Next Top Model
What Not to Wear
Kimora, Life in the Fab Lane
Project Runway
The Rachel Zoe Project
Say Yes to the Dress
Best Fashion or Design Video Podcast
Ford Models TV
Style.com
ThreadBanger, D.I.Y. Fashion & Style
Vogue TV
Gucci
The Fashion Network
Best Home Decor and Design Program : Television
Home Made Simple
Curb Appeal: The Block
HGTV Green Home 2010
HGTV Design Star
Divine Design
Best Mobile / Apps / Out of Home Series
Jamie Oliver’s Food Revolution
Working Class Foodies
Top Chef
Food Network Nighttime iPad App
Gourmet Live iPad App
New York Times iPad App
Best City or Regional Program
A Taste of New York
About.com
Check Please, Bay Area
Check Please, Chicago
dineLA
Savory Cities
Best Branded Program
Cooking.com
Cuisinart
H&M Fashion Video
Kraft Cooking School
Luxury Explorer TV
Target Frugalista
Best Newspaper or Magazine Program
Bon Appetit
Cook’s Country
Food and Wine Magazine
LA Times
New York Times Food
New York Times the Minimalist with Mark Bittman
Best New Series
MasterChef with Gordon Ramsay
Top Chef: Just Desserts
FoodCrafters
The Great Food Truck Race
Cupcake Wars
Private Chefs of Beverly Hills
Best Single Topic Series
Cake Boss
Simply Ming
Mexico – One Plate at a Time
Cupcake Wars
Vegan a go-go
Top Chef: Just Desserts
Best Comedy Series
Bizarre Foods
The Dish
Jolene Sugarbaker: The Trailer Park Cooking Show
Tiki Bar TV
Drinking Made Easy
Average Betty
Best Critic or Review Series
Check Please, Bay Area
Savory Cities
The Naked Wine Show
The Cooks Plate
Average Betty
Wine Library TV
Best Green or Organic Program
Vegan Hotspot
Cooking Up a Story
HGTV Green Home 2010
Vegan a go-go
Chefs A’Field
Fresh Food Fast with Emeril Lagasse
Best Film or Documentary – Food or Fashion
Eat Pray Love
Soul Kitchen
Kings of Pastry
Beer Wars
Haute Couture: A Fashion Documentary
Fresh the Movie
A limited quantity of TASTY Awards event tickets are now available on a first come basis. For details, go to www.TastyAwards.com
Saturday Night Live Video:
This blog from the contributors, producers and correspondents at TasteTV at TasteTV.com. technorati tags:TasteTV, restaurants, video, content, food, Chocolate, wine, recipes, cooking, Restaurant Reviews, Chef, ITV, fashion, seafood
TasteTV today announced the nominees and categories for the most exciting and prestigious event ever to celebrate food and fashion programs on television, in film, and online, the 2010 “TASTY AWARDS.”
The show features a star-studded lineup of food and fashion TV celebrities, including Tyler Florence, Joanne Weir, G. Garvin, Tanya Holland, Leslie Sbrocco, Gary Vaynerchuk, Marcy Smothers, Novella Carpenter, Anita Chu, Dominique Crenn, Brian Solis, Marissa Churchill, and more.
Special Achievement Awards have been announced for Anthony Bourdain, Martin Yan, Paul Prudhomme, YouTube, Alton Brown, Jacque Pepin, Meryl Streep, Giada De Laurentiis, and Tim Gunn, among others.
To participate in the Viewers Choice voting, or for a full list of nominees, please go towww.TastyAwards.com, as well as get updates on Twitter at www.Twitter.com/TastyAwards.
This blog from the contributors, producers and correspondents at TasteTV at TasteTV.com. technorati tags:TasteTV, restaurants, video, content, food, Chocolate, wine, recipes, cooking,Restaurant Reviews, Chef, ITV, fashion, seafood