Celebrity Chefs sometimes have Potty Mouths?


WannabeTVChef has a funny response to the big deal about Mario Batali’s swearing at a $1000/plate dinner.

His take:

NEWSFLASH: People in the food service industry cuss . . . a lot.

Hmmm, not surprising if you’ve ever spent time in their kitchens for 12 hours. If WannaBeTVChef wants to be a TV Chef, he needs to brush up on the colorful language.

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The Food Network Magazine is actually not too bad

Okay, so we have to admit that we were very, very suprised by the first issue of Food Network Magazine. The cover is not really to our liking, and of course it’s filled with their celebrity chefs, of course Paula Deen has some recipes in it that look good but might make your heart stop beating, of course there’s some elements of Ladies Home Journal (sic) in it, but frankly…. it’s actually pretty good.

They’ve added just enough ‘news’ and ‘finds’ and ‘tips’ and behind the scenes content that it actually makes interesting reading for some who probably doesn’t watch too much of the Food Network any more. And that says a lot. It means that the Food Network understands they’ve got some new opportunities that if handled well, can really pay off in the end.

That being said, we’ll wait and see if Issue #2 is as good as #1.

Rachel Ray, look out, there’s a new foodie magazine in town

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The NEW MEDIA TASTEMAKERS SUMMIT arrives on May 2nd


THE NEW MEDIA TASTEMAKERS SUMMIT for May 2nd

A first-of-its-kind gathering of 300 of the most important Digital Media, Traditional Media, Online Video and Web producers, platforms and startups specifically focused on the lucrative & highly influential Lifestyle categories of: FOOD & WINE, FASHION & DESIGN, AND REGIONAL/CITY SITES

More information is at www.NewMediaTasteMakers.com

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IHT Article: Selling Vodka with a Feminine Twist

This is an excellent article on how a country FULL of vodka, where EVERYONE drinks vodka is trying to position new types of VODKA with VODKA DRINKERS.

A marketers nightmare, perhaps?

MOSCOW: The vodka ads tiling the walls of the Moscow metro station’s escalators abound with hypermasculine imagery. One poster for the Olymp brand in the central Tverskaya metro station shows a boxer with Cro-Magnon features wearing armor and chain mail, and carries the slogan: “The time for the strong has come.”

Recently, a new billboard has appeared here, displaying a lavender-tinged bottle with a distinctive feminine shape, adorned in a white skirt billowing upward, à la Marilyn Monroe, to reveal the label, Damskaya.

“Between us girls,” is the catchphrase for this vodka intended for women.

As the economy continues its skyward race, marketers are taking note of Russian women and the discretionary income they represent. Scores of seemingly unisex products, from cigarettes to juice, breakfast cereals and even mobile phone plans have adopted a feminine flare. A fleet of pink taxis with female drivers spares the women here the callous flirtation of male cabbies.

And now there is vodka for women.

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Give Nigella’s Bottom a Break

The Defamer reports that the Food Network and others are feeling that TV Host Chef Nigella Lawson’s bottom half may have gotten a tad too large for television, and her director is putting a lot of work into not showing her “better half.”

“Between all the too-hairy, too-skinny, too-mental coverage womankind is getting in the media these days, you’d be forgiven for thinking that there are better places to be than in the spotlight. And now it seems even sextastic television chefs – i.e., people who are generally accepted as being able to eat FOOD, as opposed to the sunlight and roasted almonds that the other female stars are served up – aren’t immune to the exacting pressure of waistlines and bum sizes.

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EMERIL LAGASSE AND PLANET GREEN PARTNER

EMERIL LAGASSE AND PLANET GREEN PARTNER WITH WHOLE FOODS MARKET® ON INNOVATIVE NEW SERIES


Celebrity chef Emeril Lagasse joins Planet Green and will share his philosophy for fresh, top quality food with viewers this summer in the new original series EMERIL GREEN (wt). Planet Green, Discovery Communications’ new 24/7 eco-lifestyle television network, is set to launch in June 2008 with a full slate of original series and specials premiering throughout the summer, including EMERIL GREEN.

The series is shot exclusively at Whole Foods Market. Eileen O’Neill, president and general manager of Planet Green, made the announcement:

“EMERIL GREEN (wt) joins two greats in the world of cuisine. With his dynamic and entertaining style, Emeril has inspired millions of people to experience the joy of food and cooking. Whole Foods Market has been a leader in making organic and sustainably produced food a part of our daily lives,” said O’Neill. “Together, they are the winning ingredients for an innovative series that will redefine food shows for the new green culture.”

With an increased focus on organic and locally grown foods, many Americans are often confused –sometimes even intimidated — about how to cook healthy meals for their families. In EMERIL GREEN (wt), Lagasse shares how the best meals start with high quality produce, seafood and meats, and helps families get inspired by using fresh and seasonal ingredients. Shot on location at Whole Foods Market, Lagasse works with everyday cooks with real culinary challenges, enlisting the help of the knowledgeable team at Whole Foods Market and other experts to hand pick the best ingredients for every recipe, turning ordinary meals into extraordinary experiences. Faced with questions about quality, cost, taste and even some daunting food dares, Lagasse helps viewers conquer their culinary fears with an open mind and a healthy curiosity.
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TasteTV Celebrity Chef Updates