TASTE AWARDS Winner and “Bar Rescue” Star Jon Taffer Launches new Taffer’s Tavern Franchise

Long known to television audiences for saving bar owners from ruin on seven seasons of Paramount Network’s Bar Rescue, as well as TASTE AWARDS winner, renowned hospitality expert and entrepreneur Jon Taffer is bringing his famed level of standards to his own customers with the opening of the franchise Taffer’s Tavern. The first outpost of the casual-dining brand opened in the Fall of 2020 outside of Atlanta in Alpharetta, Georgia, with additional franchise locations coming soon to Boston, Washington, D.C. and other U.S. markets.

“Taffer’s Tavern truly reimagines the modern restaurant, with an emphasis on comfort and trust that spans from the ambiance to the food to the peace of mind that patrons will feel from our dedication to people’s safety”
Tweet this

Inspired by the quintessential neighborhood pub, a regular gathering place for locals and visitors alike, Taffer’s Tavern is designed with traditional Old World taverns in mind, its ambiance is inviting, warm and comfortable, distinguished by dark woods, soft leathers, copper accents and exceptional food and beverage offerings. With an emphasis on providing the highest quality products and service, the menu highlights include such selections as a 72-Hour Short Rib (slow-braised for 72 hours then topped with rich demi-glace sauce and paired with mac ‘n’ cheese), BLT (Belly, Lettuce, Tomato – slow-cooked pork belly crisped and seasoned with smoked sea salt, topped with lettuce, tomato and zesty tomato aioli) and Tot Roast Fries (an inventive Southern poutine of tater tots topped with slow-cooked shredded beef, mushroom béchamel sauce, and creamy cheese curds).

Taffer’s Tavern boasts a best-in-class beverage program that Taffer crafted with master mixologist Phil Wills of Bar Rescue, featuring a diverse selection of spirits, wines and beers, many of local and regional provenance. Its signature cocktails, employing some of the most advanced mixology techniques, include The Campfire (Taffer’s trademarked Brown Butter Rye Whiskey, bitters and simple syrup is a perfect blend of bold flavors balanced with velvet-like smoothness) and Berry-Impressive (fruit-infused vodka layered with lemon, served bursting with fresh mixed berries in a French Press).

The innovative restaurant concept, developed by Taffer long before the COVID pandemic, features the industry’s highest safety standards for both guests and staff led by the “kitchen of the future” and the latest advancements in food prep/service technology. Always ahead of the industry curve, Taffer established Taffer’s Safe Dining System™ as a signature approach that sets new safety standards for the restaurant industry. Some of these safety and hygiene measures include hand-scanning detection technology to monitor every hand wash for contaminates, advanced glass cleaning technology for all drinkware, and reduced contact through department separation. Other elements include protocols for a no-contact, third-party order pick-up system, eliminating the need for delivery drivers to come inside the restaurant, and a unique meal preparation technology where food is minimally touched to prevent cross-contamination.

Taffer’s Tavern truly reimagines the modern restaurant, with an emphasis on comfort and trust that spans from the ambiance to the food to the peace of mind that patrons will feel from our dedication to people’s safety,” stated Jon Taffer. “American urban sociologist Ray Oldenburg talked about the concept of the coveted ‘third place’ – the first place is home, the second is work, and the third is a gathering place and nexus for human interaction. That third place is Taffer’s Tavern and Alpharetta could not be a better city to open our first franchise location. After spending months there prior to opening, I have found a community that I know will embrace Tavern and the Taffer brand.”

Taffer’s Tavern will open daily at 11:00 a.m. starting October 29 through November 18 for preview and training in advance of the grand opening on November 19. For more information, to make reservations, and for franchise opportunities, please visit.

About Jon Taffer

Jon Taffer is an award-winning hospitality expert, entrepreneur and thought leader with over 35 years of success in the entertainment, hospitality and nightlife industries. He’s best-known as executive producer and star of Paramount Network’s reality TV show Bar Rescue, which just wrapped its seventh season spotlighting Jon as he saves failing bars from looming closure. In 2019, he launched Taffer’s Mixologist, a line of craft, high-quality, pre-made cocktail mixes and hard seltzers available in retail stores across the country, including Walmart. Concurrently, Jon runs Taffer Virtual Teaching, his digital teaching platform, and Taffer Dynamics, his business consulting firm. Over the years, he has consulted for a range of well-known brands, including the NFL Network, Anheuser-Bush, Ritz-Carlton, TGI Fridays, Buffalo Wild Wings, Famous Dave’s Barbecue and Fortune 500 brands such as Hyatt Hotels and Marriott International. Jon is also the author of the best-selling book Raise the Bar: An Action-Based Method for Maximum Customer Reaction and his newest book Don’t Bulls*t Yourself. For more information, visit www.jontaffer.com.

About Taffer’s Tavern

Jon Taffer, Bar Rescue star and award-winning hospitality expert, has launched his own innovative, full-service restaurant franchise concept, Taffer’s Tavern. Taffer’s Tavern is the quintessential pub, a place to gather with your old friends and make new ones along the way. The tavern will feature outstanding signature cocktails, delicious bar food, a streamlined hoodless/ventless restaurant format with small footprint, and the latest advances in food preparation technology, with partners including Cuisine Solutions, Krowne, PathSpot, and Shift4. Taffer’s Tavern will launch its first tavern in Atlanta, Georgia in 2020. For more information, visit www.tafferstavern.com/.

Tastemakers Summit Video: My Big Break, with Chef Jernard Wells and Danielle Chang

WATCH THIS GREAT VIDEO FROM the Media Tastemakers Summit on

MY BIG BREAK

In conversation with Food TV Celebs on How they Got, or Made, their Big Break, and strategies to Keep It. My Road to Celebrity and Success

Featuring Chef Jernard Wells, Host and Celebrity Chef, Food Network and Cleo TV; Danielle Chang, Executive Producer and Host, Lucky Chow television series; Moderated by Amy Sherman, Cooking with Amy



ABOUT DANIELLE CHANG

A cultural entrepreneur who builds brands across creative industries, Danielle is the founder and CEO of LUCKYRICE, a lifestyle brand that has been shining a spotlight on Asian culture through food and drink for the past decade. Under Danielle’s leadership, LUCKYRICE and its signature Festival series has expanded to eight key markets in the United States and has become the definitive voice for Asian culture today.

LUCKYRICE has also birthed two additional projects: Danielle’s first book Lucky Rice: Stories and Recipes from Night Markets, Feasts and Family Tables (Clarkson Potter) and the nationally broadcast TV show Lucky Chow, now in its fourth season, in which Danielle is the program creator and host.

Tastemakers Summit Video: Why Both Food and Travel Series are Hotter than Ever

WATCH THIS GREAT VIDEO FROM the Media Tastemakers Summit on

WHY FOOD SERIES & TRAVEL SERIES ARE HOT PROPERTIES

 

A Panel disucssion featuring Joanne Weir, Host, Cookbook Author, Restaurateur & Celebrity Chef, “Plates & Places (National Television Series)”. Mickela Mallozzi, Host & Executive Producer, “Bare Feet with Mickela Mallozzi” (National Television Series)

Theme: Why Both Food and Travel Series are Hotter than Ever, and How We Succeeded with Ours.



Joanne Weir: A 4th-generation professional cook and James Beard award-winning cookbook author, Joanne Weir spent 5 years cooking at Chez Panisse after receiving a Master Chef Diploma with Madeleine Kamman.
Joanne is a James Beard award-winning cookbook author, cooking teacher, and host and Executive Producer for several award-winning PBS Television series. Her newest 26-part TV series filmed in Italy, Greece, Spain, Morocco and France is called PLATES & PLACES and airs on Public Television and CREATE TV nationwide.

Joanne has written 17 cookbooks. Her most recent is a food memoir “Kitchen Gypsy:Recipes and Storiesfrom a Lifelong Romance with Food”, and features aforeword by Alice Waters. She is co-owner of Copita, a tequileria & restaurant in Sausalito, California.
Joanne writes for several national publications and travels and teaches extensively around the world as well as in her San Francisco studio kitchen.
Web: www.joanneweir.com, Social Media: @ChefJoanneWeir

Mickela Mallozzi: Mickela Mallozzi is the four-time Emmy® Award-winning Host and Executive Producer of Bare Feet with Mickela Mallozzi, a travel series highlighting the diversity of dance which airs on PBS member stations nationwide and on Amazon Prime Video globally. A professional dancer and trained musician, Mickela decided to start a journey around the world, taking her camera with her to follow dance in the lives of everyday people wherever she went. From re-discovering her family’s heritage in Southern Italy to dancing tango on the main stage in Buenos Aires, the series covers Mickela’s adventures as she experiences the world, one dance at a time. She has been featured in The New York Times, O Magazine, AFAR, Travel Channel, Dance Magazine, Forbes, Condé Nast Traveler, and more, and she has performed on various television shows including Sesame Street and The Doctor Oz Show. Since the global pandemic, Mickela has been hosting a weekly #BareFeetLIVE series on Facebook and Instagram to stay connected with the world through dance and music. And stay tuned for a 2-part special of Bare Feetcoming to PBS stations in February, featuring Carnival in the Guadeloupe Islands!
Website: http://travelbarefeet.com, Facebook: Bare Feet with Mickela Mallozzi
Instagram: @travelbarefeet

Recipe for Grilled Tajín & Maple Chicken Wings by Chef Dennis Prescott of NETFLIX

A once struggling musician living in Nashville, Dennis Prescott is now a celebrated Canadian chef and cookbook author, with almost 600,000 Instagram followers.

His bestselling cookbook, Eat Delicious: 125 Recipes For Your Daily Dose of Awesome was published in 2017. Currently he is the resident chef of Netflix‘s series, “Restaurants on the Edge“.

For this season, Chef Prescott has created a delicious recipe for Grilled Tajín & Maple Chicken Wings.

Grilled Tajín & Maple Chicken Wings

For the Chicken Wings

  • 2 pounds chicken wings
  • 1 tablespoon olive oil
  • 2 teaspoons TajIn

Glaze & Garnish

  • ¼ cup pure maple syrup
  • 3 tablespoons fresh squeezed lime juice
  • 1 teaspoon Tajín

To Serve

¼ cup minced cilantro leaves, to garnish

Extra lime wedges, to serve

When ready to cook, preheat a grill to medium-high heat.

In a large bowl, combine wings, olive oil, Tajin, and toss until the chicken is completely coated in the mixture. (Note! This step can be done up to 4 hours before grilling – the longer the wings marinate in the Tajín mixture, the better.)

Transfer the wings to the grill, placing directly on the grill grates in a single layer. Cook for 15 – 20 minutes, turning halfway through, until golden on the outside and cooked through on the inside (and the chicken has reached an internal temperature of 165 degrees F).

Meanwhile, combine maple, lime, and Tajín in a large bowl and mix well. When the chicken wings are done, immediately transfer them to the maple glaze bowl and toss well to coat entirely in glaze.

Transfer chicken wings to a serving platter and sprinkle over the cilantro. Serve immediately with extra lime wedges.

 


Watch the Trailer for Netflix’s Restaurants on the Edge

San Francisco Teams to bring Chefs Food, Voices and Recipes to Your Kitchen

You can’t visit them (yet) and they can’t come to you but that doesn’t mean you can’t experience the creativity, expertise and delicious cuisine of some of San Francisco’s top chefs in your home.

Meet San Francisco Chefs

San Francisco Travel, the city’s official marketing organization, offers a library of video interviews with some of the most trendsetting chefs, including the creative forces behind restaurants such as Atelier Crenn, b. patisserie, Benu, Besharam, El Huarache Loco, Lord Stanley, NOPA, State Bird Provisions, and others. These friendly features explore how they developed their craft and what they love about the City by the Bay.

Where the Chefs Go

San Francisco Travel also asked top chefs like Dominique Crenn, Corey Lee, Stuart Brioza and Nicole Krasinski, Heena Patel, Evan and Sarah Rich, and Belinda Leong of b. patisserie, what they treasure about their corners of San Francisco.

 

Cookbooks by San Francisco Chefs

Making recipes from cookbooks by San Francisco chefs is like having a coach right in your kitchen.

  • Whip up Rich Table‘s most desired dishes courtesy of Mr. and Mrs. Rich’s recipes. Brioza and Krasinski have put some of State Bird Provision‘s most in-demand delicacies into their cookbook. To bring Michelin-starred excellence to the table, grab Charles Phan’s “The Slanted Door,” named after his famous Ferry Building restaurant.
  • Put that pasta maker to good use and follow the instructions of chef Thomas McNaughton in “Flour + Water: Pasta.”
  • Bring one of San Francisco’s most famous culinary traditions home with “We Are La Cocina: Recipes in Pursuit of the American Dream.” La Cocina helps chefs from immigrant backgrounds and communities of color launch their businesses. The cookbook features cuisines from 17 countries and tells the stories of more than 40 people behind the delicious recipes.
  • For authentic Jewish cuisine, get a copy of “Eat Something,” the official cookbook of Wise Sons Delicatessen. Full of tasty recipes and wry humor, this book will have you cooking so well you’ll make your Bubbie proud.
  • Put on a favorite black-and-white movie while you create a meal from Foreign Cinema‘s cookbook and you’ll feel like you’re a part of this famous Mission District mainstay.
  • Vegans and vegetarians will delight in chef Annie Somerville‘s creations from Greens.
  • Tacos are as much fun to make with your family as they are to eat, so gather the kids and try some recipes from Tacolicious.

Lastly, if you want to attempt some of San Francisco’s most famous meals, get “The Zuni Cafe Cookbook.”

These books can be found on Amazon or Indiebound.

 

On-Hand Recipes from San Francisco Chefs

San Francisco Travel asked several top chefs to provide recipes with ingredients that most people already have on hand (eliminating the need to go in search of possibly hard-to-find items).  The results are a menu of delicious and comforting meals to make with family and friends.

 

Chef Michael Whiteman, Bluestem Brasserie: Roast Chicken with Vegetable Medley

Ingredients

  • 150 g kosher salt
  • 115 g granulated sugar
  • 4 qts water
  • 1 whole chicken
  • Vegetables (mushrooms, asparagus, squash)
  • Cloves of garlic
  • Butter and lemon juice

Preparation

  1. Combine salt, sugar, and 1 qt water in a small saucepan and heat to fully dissolve salt and sugar.
  2. Pour hot mixture into remaining 3 qts cold water and stir to combine. Put this brine in the fridge without a top to cool more while you work on the next step.
  3. Truss your chicken. (Here’s a helpful video.)
  4. Once your brine is completely cool, add your chicken to it. Cover and let sit overnight.
  5. The next morning, bring 4 qts of unsalted water to a boil.
  6. When at a rolling boil, add the chicken and cook for 60 seconds.
  7. Remove from water, drain the water from the cavity of the bird, and place it on a plate or small sheet tray breast side up. Allow the chicken to cool in the fridge until dinner time.
  8. Heat the oven to 500F and rub the skin of the chicken with a small amount of olive oil.
  9. Cook until a thermometer inserted into the thickest part of the thigh reaches 160F and allow to chicken to rest for 10 minutes, bringing the final temperature up to 165F before carving.
  10. Clean and cut the mushrooms into quarters (depending on size). Trim the ends from the asparagus and cut into 1″ pieces. Cut squash into bite-size pieces.
  11. Add a little bit of oil and chopped garlic to an appropriate sized sauté pan. Remember to not overcrowd!
  12. When the garlic is fragrant, add the vegetables, a little bit of the juices from the cooked chicken, a little bit of lemon juice, and a knob of butter.
  13. Cover with a lid to steam the vegetables and reduce the liquid to a sauce consistency. Season to taste with salt and pepper.

Chef Joanne Weir, Plates & Places: Eggs in Purgatory Amatriciana (serves 2)

Ingredients

  • 2 tablespoons olive oil
  • 2 ounces bacon, cut into ¾-inch pieces (can substitute pancetta or guanciale)
  • 1 small red onion, minced
  • Pinch of crushed red pepper
  • 1 clove garlic, minced
  • 1/4 cup dry white wine
  • 2 ½ cups canned Italian Mutti Polpa tomatoes
  • Kosher salt and freshly ground black pepper
  • 4 large eggs
  • 1/4 cup finely grated Parmigiano Reggiano
  • Toasted bread or focaccia

Preparation

  1. Preheat an oven to 400F.
  2. Warm the olive oil in a medium frying pan over medium-high heat and add the bacon. Cook, stirring occasionally, until very lightly golden (about 3 minutes).
  3. Add the onions and crushed red pepper and cook until the onions are soft (7 minutes).
  4. Add the garlic and cook 1 minute.
  5. Add the white wine and reduce heat by half.
  6. Add the tomatoes and simmer until the sauce thickens slightly (10 minutes).
  7. Check the thickness by pulling a wooden spoon across the bottom of the pan. If it stays separated, it’s done. Season to taste with salt and pepper.
  8. Transfer sauce to an ovenproof baking dish. Make 4 indentations in the sauce. Break the eggs, one by one into a small bowl, and with the spoon, add one egg into each indentation.
  9. Place on the top shelf of the oven and cook until the white of the eggs are firm but the yolks are still runny (about 7 to 10 minutes) or until desired. Season the eggs with salt and pepper.
  10. Sprinkle the top with Parmigiano Reggiano and serve immediately with toasted bread or focaccia.

Chef Mat Schuster, Canela Bistro & Wine Bar: Canela Bistro & Wine Bar: Soups

Soups are great! You can use product that you have on hand, you can make a big batch, and it freezes well. It is more of a technique than a recipe. Start by searing “drier” meats and veggies in a little bit of olive oil or butter before adding anything moist like tomatoes, wine or broth. Once you have some color on your first ingredients, you can start to add in the moist ones. Moisture keeps food from browning.

 

Taste for salt and acid. If you don’t have any fresh lemons, use a splash of vinegar. Add delicate leaves, such as spinach, or seafood, such as shrimp, at the end of the process. If you have grains, beans, or pasta, cook them separately in salted water for better results. If you cook grains, beans or pasta in your soup broth, it can make it thick and gummy.

 

Two additional soup-making tips:

  1. Add a little bit of heat from chiles or spice, even if you don’t typically use them. It’s an under-appreciated way to add flavor.
  2. Always start with less. You can always add more, but you can’t take away.

Chef Mark Dommen, One Market: Pork Pot Stickers (makes 36)

Ingredients

  • 16 oz ground pork
  • 1 ½ teaspoons light soy sauce
  • 1 teaspoon salt
  • 1 teaspoon sugar
  • 1 small head Napa cabbage
  • 1 tablespoon cornstarch
  • 1 teaspoon sesame oil
  • 1 teaspoon chili flakes (optional)
  • Garlic chives
  • Grapeseed oil to cook
  • Cilantro to garnish
  • 36 wonton wrappers

Dipping Sauce

  • 2 tablespoons soy sauce
  • ½ tablespoon rice wine vinegar
  • 1 tablespoon shredded ginger

Preparation

  1. Combine the pork, soy sauce, salt, sugar, and marinate for 15 minutes.
  2. Bring a large saucepan of water to a boil. Separate the leaves of the Napa cabbage and add the cabbage to the boiling water to blanch for 2 minutes. Drain and rinse under cold running water.
  3. Dice the cabbage and squeeze out as much of the water as you can. Mix thoroughly with the pork. Stir in the cornstarch, garlic chives, and sesame oil and mix well to combine. (If you like the dumplings spicy you can also add a teaspoon of chili flakes to the mixture.) I like to take a little sample of the pork filling and cook it in a pan to taste for seasoning before making all the dumplings. Adjust accordingly.
  4. Fill a small dish with cold water and set aside. Fill the dumplings with a teaspoon of the filling and moisten the edges of the dumpling wrapper with the water. Fold the wrapper over and, using your thumb and forefinger, start to pleat the dumpling until the filling is sealed inside. A dumpling should have 10-14 pleats.
  5. In a nonstick pan, heat a tablespoon of grapeseed oil over medium heat, add the potstickers and ½ cup water and cover the pan. Cook covered until the water has been absorbed and the bottoms of the potstickers are golden brown (approximately 20 minutes.) Depending on the size of your pan, you may have to cook the potstickers in several batches. Remove the potstickers from the pan and place them on a serving plate and garnish with cilantro. Serve with the dipping sauce on the side.

 

ABOUT SAN FRANCISCO TRAVEL

The San Francisco Travel Association is the official destination marketing organization for the City and County of San Francisco. For information on reservations, activities and more, visit www.sftravel.com or call 415-391-2000.

For information on reservations, activities and more, visit www.sftravel.com or call 415-391-2000.    For more about San Francisco, follow on Facebook, Instagram and Twitter. Please use hashtags #sftravel and #AlwaysSF.

New TASTEABLE Magazine released, Volume 2

We are pleased to release this new special TASTE AWARDS edition of TASTEABLE Journal.

TASTEABLE is a curated bi-annual journal. This experimental, limited edition, lifestyle publication covers the best of Culture, Cuisine, Commerce, and Concepts as reported by TasteTV and TCB-Cafe Publishing and Media.

Interviews, recipes, tech, fashion, celebrities, entrepreneurs, wine picks and the year’s best chocolate.

On the cover is celebrity Andrea Feczko of Vacation Creation among other programs. Also includes Joanne Weir, Wine Oh TV, Ornella Fado, the Taste Hall of Fame Inductees, Taste Award winners, Tonewood Maple, Lotus Cars US, fragrance, Vessel, as well as the Photography Award winners

Get your copy on Amazon here: https://amzn.to/2SWR1m0