TRUE RELIGION Announce New THIS IS TRUE Brand Ambassadors Lee, Lane, and Guardiola

True Religion has announceed Tommy Lee, Nikki Lane and Herizen Guardiola as their THIS IS TRUE Spring 2017 campaign brand ambassadors. This season the California based brand continues to celebrate the individuality of their consumer, engaging personalities from the music industry that embody the brand’s non-conformist values.

On the heels of the first THIS IS TRUE campaign, the new wave of ambassadors feature a rock legend, a southern rebel and a multi talented ingénue. Each of these artists stem from diverse musical backgrounds to form a fresh and eclectic vision for the True Religion customer.

Iconic Mötley Crüe drummer, Tommy Lee, exudes classic rock style and conveys a nostalgic sense of heavy metal rebellion.

Emerging country artist Nikki Lane‘s southern outlaw persona adds a new element of assurance and empowerment.

Actress and singer Herizen Guardiola brings a youthful edge to the campaign.

Each ambassador personifies the unique qualities of the True Religion DNA. We are a brand known for ‘doing denim different’, these artist’s personalities and view of the world, push our brand proposition forward” says Chief Marketing Officer Tara Peyrache.

The artists reflect the True Religion consumer: diverse, unique and driven with a passion to remain true to themselves.

SEE A VIDEO FROM THE THIS IS TRUE CAMPAIGN

Wooden Market Hall becomes Eye-catching temporary Swedish Landmark

The old market hall, built in 1886, in Stockholm’s Östermalm district is known for the prestige its history carries among its committed customers. In 2012, this well-established rendezvous point in Stockholm’s finest district faced a critical need for a complete renovation, and the city invited bids for the refurbishment project. The entrepreneurs of the market hall needed to relocate for a couple of years.

The solution for this challenge was to build a temporary building made of Metsä Wood’s Kerto® LVL (laminated veneer lumber), so that the entire offering of the old market hall was still available under one roof. Afterwards, the building is easy to take down and reuse somewhere else.

A 100% temporary building made from sustainable wood

The architectural agency Tengbom saw the potential in the exceptional circumstances. As part of the refurbishment project, they designed the concept of a temporary, modular wooden building that could built alongside the old hall. Tengbom wanted to promote sustainable construction.

“A standard solution for a temporary building would have been a marquee with an aluminium or steel frame. But this solution would have clashed with the prestigious brand of the market hall. And that is what we needed to cherish”, says principal architect Mark Humphreys.

The temporary market hall is actually an interesting combination of wood, glass and plastic. All these materials are lightweight, easy to work with and affordable, making them the best choices for temporary use. Even though the architecturally very sophisticated building might look a little rough on close examination, the mission was accomplished, as these affordable materials manage to give an impression of polish and value, just like the neighbourhood around it.

The building’s roof structure consists of glulam columns and Kerto LVL beams in a grid structure, which is a strong shape, but makes the construction appear lighter and requires less material. The roof above the grid is made of plywood clad with sound-absorbing insulation made from wood fibre. The acoustics are one of the most successful elements of the project.

The plastic used in the building is multichannel plastic with lots of air pockets, giving the material a very good insulation value. The plastic parts are completely prefabricated and they are airtight, watertight and naturally insulated. The glass in the windows is also insulated glass.

A fire protection treatment on the wooden parts guarantees the fire safety of the temporary market hall. The beams are painted with a transparent fire-retardant coating on site, and the plywood of the desks and floors has had a similar treatment. The floors and the columns were covered with plasterboard up to a height of three metres.

Temporary construction became a sight

The temporary market hall in Östermalm turned out to be a bright, luminous, modern and truly welcoming place with stores and restaurants. Offering longer opening, hours it has attracted new visitors without losing the regular ones. So far, the market hall has received over 55,000 visitors per week – almost a 100% increase compared to the old hall.

The refurbishment of the old market hall will be completed in 2018. The city of Stockholm can look for an opportunity to reuse the building in another location, or they can sell it – the building can have another life.

Experience the construction of Östermalm’s temporary market hall at: www.metsawood.com/references/

Lifestyle Media Stars hit the TASTE AWARDS Red Carpet in Beverly Hills

The stars, creators, and producers of Nominees and Winners of the 8th Annual TASTE AWARDS hit the rooftop red carpet at the SIXTY Beverly Hills.

TASTE AWARDS Viewers Choice Winners announced in Beverly Hills

­The TASTE AWARDS Committee, the Academy of Media Tastemakers, the Advisory Board, Ambassadors, and Partners and Sponsors are pleased to announce the VIEWERS CHOICE Winners for the 8th Annual TASTE AWARDS

Award Winners of the General Award categories as well as Award Honorees have been announced, and along with the remaining award winners including Viewers Choice categories  received their honors on February 21, 2017 at a star-studded Red Carpet Awards Reception of food and fashion TV celebrities, including winners, nominees and presenters in Beverly Hills.


VIEWERS CHOICE AWARD WINNERS

BEST FOOD PROGRAM – ONLINE/STREAMING
Jamie Oliver’s Food Tube Channel

BEST HOME CHEF IN A SERIES
The Trailer Park Cooking Show with Jolene Sugarbaker

BEST CRITIC OR REVIEW SERIES
The Chew

BEST FOOD TRAVEL SERIES
Italy Unexplored

BEST RADIO BROADCAST
Living Homegrown Podcast

BEST PODCAST
Wine for Normal People Podcast

BEST COMEDY
The Trailer Park Cooking Show with Jolene Sugarbaker

BEST FASHION OR DESIGN PROGRAM
Fashion News Live

BEST INSTRUCTIONAL WEB SERIES
Jamie Oliver’s Drinks Tube Channel

BEST INTERNATIONAL PROGRAM
Eat Like a Local with Kelley Ferro

BEST HEALTH & FITNESS PROGRAM (Food & Diet)
Super Food

OFFICIAL SELECTION”: BEST FEATURE-LENGTH FILM OR DOCUMENTARY
Tables of Istanbul

OFFICIAL SELECTION”: BEST SHORT FILM OR DOCUMENTARY
The Way of the Cocktail

OFFICIAL SELECTION”: BEST MINI FILM OR DOCUMENTARY
West Coast Sea Salt

SEIJI HORIBUCHI AWARD FOR BEST ANIMATION EFFECTS IN A SERIES OR VIDEO
Victoria TV spot (Director’s cut, full version)


The TASTE AWARDS are the premier awards celebrating the year’s best in Food, Fashion, and Lifestyle programs on Television, in Film, Online, in Apps, and on Radio & Podcasts.

The Annual Awards have included appearances by stars, celebrities, producers and executives from networks and platforms such as the Food Network, the Style Network, Bravo, the Cooking Channel, Sony Pictures, DreamWorks, TLC, Discovery, Lifetime, E! Entertainment Television, PBS, APT, Create TV, NBC, ABC, the CW, HGTV, the Travel Channel, HD Net, Hulu, YouTube, Vimeo, Vice, LiveWell Network, Esquire Network, Bio/FYI Channel, iHeart Radio, HBO, MyxTV, Small Screen Network, StyleHaul, PTA, Zagat, Mode Media, WatchMojo, and more.