How Many Brothers Chocolates are there?

There’s been a lot of buzz about Mast Brothers Chocolate and the Brooklyn Brothers ad agency’s new chocolate. It’s a bit confusing, but it appears some if it comes from the fact that one’s an ad agency that’s decided to go into the product business as well.

Mast Brothers, also with a Brooklyn connection, has the notoriety of being made from bean to bar, which is always unique.

Per Adweek about Brooklyn Bros:

NEW YORK The Brooklyn Brothers, an ad agency that is neither based in Brooklyn nor run by brothers, is getting into the chocolate business.

The New York-based independent is currently testing an organic chocolate called Fat Pig that it hopes to get into select stores soon.

“The first reason we decided to do this is because we adore chocolate,” said Guy Barnett, agency founder. “A year and a half ago I saw a report that the organic candy market is worth about $200 million. Knowing that the non-organic market is worth billions and billions, we wanted to take advantage of that opportunity.”

For more on Mast go to:
EatMakeRead
Brooklyn Based

Unlike many chocolatiers who use couverture — discs of pre-made chocolate that can be remelted for confections and bars — Rick Mast, 31, (on the left) and Mike Mast, 28, are one of a dozen or so American chocolate artisans who hand make chocolate from cocoa bean to bar.

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New York’s Most Powerful Weekly Food Critic – Amanda Hesser


Amanda Hesser, food critic at the New York Times, has been a hot new talent for several years, and now she’s got plans to truly embrace new media and become, you guessed it, a new media tastemakers. At least, that’s what we’re hearing from an article in New York Magazine, who initially seemed to be a bit skeptical, but eventually published a “part 2” to the following:

Amanda Hesser is putting the best face on her buyout from the New York Times, spinning the event, 1998-style, as a bold new leap into the electronic frontier, in the form of a digital-life aggregator. (A digital-life aggregator is an application that gathers all the content you produce — photos, blog posts, YouTube videos, etc. — and puts it all on one Web page.) The only problems are that (a) her background and reputation is based entirely on food and cookery, and this project is, by her own admission, unrelated to either; and that (b) there are already a number of digital-life aggregators out there, and they’re not exactly taking America by storm. We would still feel bad for Amanda Hesser even if she were going to move to a beach house on Martinique — no one likes to lose a job at the Times — but this new-media venture has a grimness to it we wouldn’t wish on Judith Miller

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Seattle Luxury Chocolate Salon – July 13, 2008


Seattle Luxury Chocolate Salon announced for Sunday, July 13th, Bastille Day Weekend. The Salon will feature chocolatiers such as Amano Artisan Chocolate, Kekau Chocolatier, Cocoa Chai Chocolates and many more.

For more information, go to The Seattle Luxury Chocolate Salon.

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TasteTV and TasteTV.com Chocolate News Updates

Video Interview: moderator Brian Solis of Futureworks

A great video interview of Summit moderator Brian Solis of Futureworks PR. Brian was interviewed by BuzzLogic Vino Diaries.

Per the description: In this episode, we interview Brian Solis, founder of FutureWorks and author of PR 2.0 and discuss the social media release. Is it effective? What are the best ways for PR practioners to leverage new media in message dissemination?

Brian by the way was an excellent moderator at the New Media Tastemakers Summit in May.

The NEW MEDIA TASTEMAKERS SUMMIT arrives on May 2nd


THE NEW MEDIA TASTEMAKERS SUMMIT for May 2nd

A first-of-its-kind gathering of 300 of the most important Digital Media, Traditional Media, Online Video and Web producers, platforms and startups specifically focused on the lucrative & highly influential Lifestyle categories of: FOOD & WINE, FASHION & DESIGN, AND REGIONAL/CITY SITES

More information is at www.NewMediaTasteMakers.com

Participating speakers include:

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Speaker Bio: Kara Walsh, Metromix.com

Kara Walsh, Metromix.com

Kara Walsh is Chief Executive Officer of Metromix LLC, a joint venture between Tribune Interactive (TI) and Gannett Company created to form a national network of local entertainment websites under the Metromix brand. Walsh served as General Manager of Metromix for Tribune Interactive in 2006-07.

Prior to joining TI and Metromix, Walsh was VP of online at Village Voice Media (VVM) where she served as general manager of villagevoice.com and led strategy and business planning for VVM’s network of 17 alternative news and entertainment websites.

Entertainment listings play a central role in the products that Walsh has worked with over the last ten years. Before joining VVM, she served as director of new business marketing at TV Guide and head of customer loyalty marketing at British Sky Broadcasting.

Walsh’s earlier experience includes brand management at The Coca-Cola Company as well as strategy and technology consulting. She has an MBA from Harvard Business School and a B.S. in Mathematical Sciences from Clemson University. She lives in Chicago, where Metromix LLC is based.