Are you interested in wine-making as a business? There are many how-to books on starting an enterprise, but often the best advice comes directly from those with actual experience.

Thus came the idea for this book; this “primer.” Why not ask winemakers and winery owners firsthand what they have experienced and what they recommend?

With this concept in mind, we composed a set of key questions and asked them to interesting artisans from around the world with experience in either wine-making, winery ownership, or both.

Their answers on creativity, product, branding and business are very frank and often personal, and written in a journal or diary style. The information in the resulting primer is worth its weight in gold.