Are you interested in wine-making as a business? There are many how-to books on starting an enterprise, but often the best advice comes directly from those with actual experience.

Thus came the idea for this book; this “primer.” Why not ask winemakers and winery owners firsthand what they have experienced and what they recommend?

With this concept in mind, we composed a set of key questions and asked them to interesting artisans from around the world with experience in either wine-making, winery ownership, or both.

Their answers on creativity, product, branding and business are very frank and often personal, and written in a journal or diary style. The information in the resulting primer is worth its weight in gold.


Includes wineries such as Truchard Vineyards, Twisted Roots Vineyard, Peachy Canyon Winery, Rock Wall Wines, Passaggio Wines, Miner Family Winery, Turiya Wines, Glamma Wine, Rosa d’Oro Vineyards, Cass Winery, and more.